Prizm Singapore on working with SMEs to discover new audiences and new brands on Xiaohongshu
In the fast-paced and digital world we live in today, marketing strategies are constantly evolving to keep up with consumer demands. One platform that has
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The power of automation on social: Case study on SHISEIDO’s #POWERFULEYE campaign
SHISEIDO has enhanced its digital customer journey by introducing an Instagram story-activated chatbot redemption experience. This initiative was strategically integrated into the launch of their
PRIZM Group wins big at Agency of the Year Hong Kong 2023
Judged by an independent panel of high-calibre, client-side marketers, the 13th edition of the Agency of the Year Awards Hong Kong 2023 was held on
From concept to completion: How PRIZM helped Cow & Gate build a successful robust rewards programme in record time
Over the years, PRIZM has collaborated with numerous clients from different sectors, yielded promising results that satisfied both parties, and, most importantly, forged valuable, trusted
Metaverse 101: What Marketers Should Know Before Navigating It?
The NFT and metaverse hype over the past year reminded me about the time when social media was introduced to the market more than 15
Meeting the CEOs: Prizm Group’s Jeffrey Hau
Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder of a start-up digital agency with a team of three, where