SHISEIDO has enhanced its digital customer journey by introducing an Instagram story-activated chatbot redemption experience. This initiative was strategically integrated into the launch of their
Judged by an independent panel of high-calibre, client-side marketers, the 13th edition of the Agency of the Year Awards Hong Kong 2023 was held on
Over the years, PRIZM has collaborated with numerous clients from different sectors, yielded promising results that satisfied both parties, and, most importantly, forged valuable, trusted
The NFT and metaverse hype over the past year reminded me about the time when social media was introduced to the market more than 15
Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder of a start-up digital agency with a team of three, where
Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experience by seamlessly combining digital interactivity with offline sales. Working closely with