China marketing
China Media
Buying Agency
Buying Agency
Going into paid media buying can be challenging due to unique platforms, language barriers, and regulations. Without local knowledge, businesses often misuse resources and miss key opportunities. But now is the perfect time to act, as China’s digital space continues to grow.
At PRIZM SG, a China Media Buying Agency, we specialize in paid advertising on platforms like Baidu, WeChat, Weibo, and more – helping your brand reach the right audience with targeted, effective campaigns. Get in touch with us to explore our services and insights on media buying in China.
What Makes
China Media Buying Different
China offers a vast and growing market with over 1.4 billion people, presenting significant opportunities for expansion. Chinese Singaporeans make up approximately 74.3% of the residential population, creating a substantial target audience. Moreover, Chinese consumers are among the most digitally savvy globally, benefiting from a unique digital ecosystem that provides strong ROI. By engaging in media buying in China, companies can effectively reach this large demographic. Navigating China’s media advertising landscape requires deep local insights and a strategic approach to overcome platform-specific challenges.
However, foreign businesses may encounter challenges, including regulatory complexities, fierce local competition, and a limited understanding of local culture and legal requirements. These factors can complicate independent operations for foreign companies.
That’s where PRIZM SG steps in. With our extensive experience in China’s digital marketing landscape, we are committed to enhancing your online presence and helping you navigate the Chinese market effectively.
Why Advertise
on WeChat?
From targeting and marketing to sales and action, WeChat elevates the customer journey into a seamless experience. It integrates social interactions and transactions, optimizing the consumer journey for your target audience.
With over 1.3 billion monthly active users, WeChat is the leading platform in China. Its popular mini-programs serve 924 million users monthly, offering diverse services, from food delivery to appointment scheduling, tailored to meet the unique needs of businesses.
As the Chinese market undergoes rapid digital transformation, harnessing the full potential of WeChat—the quintessential all-in-one application—is essential for organizations seeking to thrive in this dynamic environment. From chat functions to WeChat Pay, it encompasses users’ daily lives and applications. The platform provides a rich digital ecosystem, addressing daily needs while offering unique opportunities for businesses to engage their audience and drive growth.
China Media Buying Platforms We Support
- China Market Research
- Create Ad Campaign Strategy
- Community Management And Customer Engagement
- Content Creation And Management
- Targeted Ad Campaign Setup And Management
- Performance Monitoring And Reporting
XiaoHongShu
- Performance Tracking And Analytics Reporting
- Comprehensive Kol Marketing Solutions
- Strategic Ad Campaign Planning And Execution
Douyin
- Digital Media Buying
- Strategic Video Content Creation
- Data-Driven Performance Analysis And Reporting
Wechat Mini Program
- Ad Campaign Planning And Buying
- Audience Targeting And Ad Placement Optimization
- Compliance And Risk Management
Successful Companies We've Helped Grow Through China Media Buying
Prizm Group brings over 10 years of experience in China media buying, supported by a dedicated team in Guangzhou. We specialize in helping brands effectively place paid advertisements and amplify their reach across popular Chinese social media platforms, including WeChat, Weibo, XiaoHongShu, and Douyin.
Our comprehensive media buying service ensures that your brand’s message reaches the right audience at the right time. By leveraging targeted ad placements and data-driven strategies, we enhance your visibility, drive engagement, and maximize ROI in the dynamic Chinese market. Let us help you navigate the complexities of China’s digital landscape and elevate your brand’s presence.
3k
XHS followers gained in 6 months by running ads on XiaoHongShu to reach more Chinese tourists and local Chinese shoppers.
10M+
Impressions achieved through Wechat Ads on selected articles to boost awareness of the brand's 618 promotion.
300k+
Impressions achieved through regular posts and targeted XiaoHongShu ads, with PRIZM effectively connecting with Chinese audiences in Singapore and Malaysia.
Drive Results with a Leading
China Media Buying Agency
China Media Buying Agency
At PRIZM SG, we are a digital marketing agency that specializes in crafting impactful marketing campaigns tailored for the Chinese market. As one of Singapore’s leading media buying agencies, we deliver proven China media buying strategies that help brands break into platforms like WeChat, WeChat Mini Program, Weibo, Douyin, and Xiaohongshu. With deep expertise in Chinese marketing and a strong presence across Mainland China, Hong Kong, Singapore, and New Zealand, we drive meaningful connections between brands and Chinese consumers, ensuring lasting success.
Our clients benefit from a comprehensive range of services, from China market research to reporting and analytics, as well as media buying on multiple popular platforms like WeChat, Weibo, and Xiaohongshu. In the meantime, we negotiate the best rates and placements to maximize the impact of your ads, ensuring that marketing strategies are finely tuned to each brand’s requirements. As a specialized China advertising agency, we ensure your campaigns deliver maximum results.
We adopt a flexible approach, allowing clients to select the platforms that best suit their needs. Whether you require media buying on a single platform or across multiple ones, we are committed to delivering personalized solutions that not only meet but exceed your expectations. Get in touch with us today, and let’s explore how we can take your brand to the next level!
Frequently Asked
Questions
Questions
What Exactly is a Media Buying/Paid Advertising Agency?
At PRIZM SG, we specialise in digital advertising across multiple Chinese platforms like WeChat, Weibo, Douyin, and Xiaohongshu. We create highly effective media marketing campaigns customized for the Chinese market. We also help brands navigate China's complex media landscape by identifying target audiences, creating localized ad creative, negotiating premium inventory, managing campaigns, and providing performance analytics to maximize ROI. Unlike general media agencies, PRIZM SG focuses specifically on digital advertising across China's key platforms. Unlike general media agencies, PRIZM SG focuses specifically on digital advertising across China's key platforms.
Media buying in China differs from the West by requiring navigation of a highly integrated, mobile-first, and strictly regulated ecosystem focused on social commerce. Platforms like WeChat and Douyin combine social networking, e-commerce, and payments, creating a complex landscape that can be challenging for foreign companies. In contrast, Western media buying targets specialized, less regulated platforms, focused mainly on content sharing and networking. These differences mean foreign brands need local expertise and tailored strategies to succeed in China’s unique market.
How Does PRIZM Singapore’s Media Buying Services Work?
At PRIZM SG, our media buying process is designed to deliver effective, tailored campaigns, and detailed media planning and buying through clear, step-by-step collaboration. First, we get to know your business by analyzing your industry, competitors, project goals and target audience to understand your unique market position. Next, we select the platforms that will maximize your return on ad spend (ROAS), focusing on where your audience is most active and engaged.
We then conduct detailed target audience analysis, using data insights to refine targeting and messaging. After campaign launch, we continuously monitor performance and optimize ads in real time to improve results and cost-efficiency. Throughout the process, we maintain transparent communication, providing regular reports and strategic advice to ensure your goals are met. From initial research to ongoing optimization, PRIZM SG’s media buying service guides your brand smoothly from start to finish, maximizing impact and growth.
How Does PRIZM Choose the Right Media Platform for Your Brand?
We select the right platform for your brand by first understanding your industry, competition, and target audience to ensure the platform aligns with who you want to reach. We also consider your campaign type and goals—such as brand awareness, lead generation, or sales—to select platforms that best support those objectives with the appropriate ad formats and targeting capabilities. Factors like budget, vendor reliability, and timing further influence the decision, ensuring the chosen platform maximizes ROI and campaign effectiveness.
We may also suggest running campaigns on multiple platforms, especially when the unique strengths and user behaviors of different platforms align with the specific nature of your brand and campaign goals. Plus, multi-platform campaigns allow brands to reach diverse audience segments across various touchpoints, increasing brand visibility, engagement, and conversion opportunities by tailoring content and ad formats to fit each platform’s characteristics. This approach also leverages data-driven insights to optimize performance across channels, ensuring a cohesive and effective marketing strategy that maximizes ROI.
What is the Typical Cost of Media Buying on Chinese Platforms?
Media buying costs on key Chinese platforms like WeChat, Weibo, and Xiaohongshu (XHS) typically range from SGD 2,000 to 10,000 per month. These costs vary based on factors such as timing, location, and platform choice. During major shopping events like 618, Qixi, and Double 11, advertising expenses increase significantly due to intense competition among brands. Advertising within mainland China usually demands a higher budget for broader audience reach compared to targeting overseas Chinese communities. Additionally, Weibo and Xiaohongshu often have higher media buying costs than WeChat because they offer more precise targeting options for specific demographics. Understanding these factors is essential for optimizing your China media buying strategy and maximizing your advertising ROI.
What Types of Marketing Campaigns Are Available for Media Buying
There are different types of campaigns available for media buying, e.g.:
- Brand awareness campaign
Media buying helps elevate brand awareness by placing your ads where your target audience is most active, using precise targeting and engaging formats like video and social ads. We optimize campaigns in real time to maximize visibility and engagement, ensuring your brand becomes more recognizable and memorable. - Event promotion
Media buying promotes events by placing ads where your target audience spends time, in order to boost visibility and encourage sign-ups. By using targeted ads, engaging content, and influencer support, it creates buzz and drives attendance. Ongoing optimization ensures your message reaches the right people at the right time for the best results. - Traffic campaigns
Media buying drives traffic by placing targeted ads where your ideal audience spends time, like social media and search engines. It uses precise targeting to quickly attract relevant visitors to your website. By creating engaging ads and constantly optimizing them, media buying ensures more people click through, boosting your site’s traffic effectively and efficiently. - Product launch
Media buying promotes product launches by placing targeted ads where your audience is active, in order to create buzz and awareness before and during the launch. It uses engaging ads and influencer support to highlight your product and attract attention. By optimizing campaigns in real time, media buying drives traffic to your site for pre-orders or sign-ups, which helps ensure a successful launch. Connect with us today to find out how we can deliver the ideal solution for your goals!
What You Need to Know Before Engaging in Media Buying in China
Before starting media buying in China, brands must ensure they have the proper business verification and relevant permits required by major platforms. This typically involves submitting official business licenses and completing account verification processes. For industries considered sensitive—such as pharmaceuticals, finance, tobacco, alcohol, and medical care—additional documentation, pre-approvals, and strict adherence to advertising regulations are necessary. Having a Chinese phone number and, ideally, a local business presence or partner can further streamline compliance and improve communication with platform representatives.
Payment methods are another important factor to consider. While a Chinese bank account is not always mandatory, it often facilitates smoother and faster transactions, especially for larger campaigns. The most widely accepted payment options include Alipay, WeChat Pay, and UnionPay, with some platforms also supporting international payment methods like PayPal. Overall, understanding China’s unique regulatory environment, platform requirements, and payment ecosystem is essential to ensure a smooth and successful media buying campaign.