China marketing

Weibo
Marketing

Weibo is highly effective for marketing and brand promotion thanks to its openness, immediacy, and visibility, making it perfect for lead generation and influencer marketing.

Features like Hot Searches (微博热搜), Popular Recommendations (热门推荐), and the Popular List (热门榜单), along with integrated e-commerce capabilities, allow brands to customize content and launch targeted advertising specifically for audiences in Singapore, allowing for effective localization of marketing efforts.

Understanding the
Weibo Platform & Users

Weibo has been a cornerstone of the Chinese social media landscape since 2009, boasting 587 million monthly active users and 257 million daily active users. This platform is essential for companies aiming to penetrate the Chinese market, particularly those targeting young consumers and female demographics, with users aged 16-35 representing nearly 80% of the total user base.

Weibo connects users through shared interests, allowing businesses to effectively reach and engage their target audiences. Companies can also establish verified accounts, enhancing professionalism and trust while promoting their products and services.

For brands looking to engage the Chinese population in Southeast Asia, we tailor our content strategy to resonate with the Singapore audience. This includes leveraging relevant hashtags and highlighting local festivals to create culturally relevant content. With the ability to create posts of up to 2,000 characters and include 18 images per post, Weibo offers flexible content delivery that fosters meaningful interactions, especially in creating customised content for the Singapore audience.

As your trusted Weibo marketing agency in Singapore, Prizm Group SG specializes in unlocking business growth opportunities for the Chinese market via Weibo. Partner with us to explore new markets and elevate your brand!

The Popularity of
XiaoHongShu

Transcends China’s borders, leaving a mark in Southeast Asia. In the year 2024, updates underscore this growth, showcasing approximately 2.25 million monthly active users in Malaysia and over 600k in Singapore, further solidifying the platform’s regional influence.

Similar to China, the user demographic in Singapore skews 80% female, with a significant portion falling within the 18 to 35 age bracket. It is noteworthy that an increasing number of luxury labels are establishing their presence on Xiaohongshu, attracting more users with high purchasing power to join this community. Brands can utilize Xiaohongshu to develop their “big hit products” and capture potential customers through the platform’s vibrant content ecosystem and algorithm, thereby using Xiaohongshu as an entry point into the Chinese market.

An observation of XiaoHongShu user behavior indicates that over 80% express intent to purchase post-browsing, with 40% actively seeking items of interest. The audience, predominantly under 30 years old, appreciates convenience, seamless experiences, and engaging content. Creating authentic and relatable content plays a crucial role in effectively capturing their attention. Utilizing strategies such as leveraging user-generated content, collaborating with influencers, and exploring niche themes can notably enhance brand loyalty and increase conversions.

Prizm Group specializes in navigating XiaoHongShu’s audience complexity, enabling you to design customized marketing strategies that connect with users, enhance engagement, and achieve success on this dynamic platform. Uncover the potential by understanding the various audience segments and unlock opportunities for brand growth and engagement within this thriving online community.

80% Female

300 Million+

Users in CN

600 Thousands

Users in SG

2:8

Male to female ratio

40%

Seeking items of interest

Our Service Scope

Marketing Strategies

Official Account Setup

Account Management

Ads / Media Buy

Influencer Marketing

Weibo Marketing Strategies

We offer bespoke Weibo marketing strategies that cater to your individual needs, focusing on achieving your goals.

Customized Strategy
Efficient Execution for Optimal Results
Targeted Goal-Driven Methods

Weibo Official Account Setup

Our team helps you set up official accounts to strengthen your brand's online presence and reach a wider audience.

Brand Account Application
Brand Profile Creation
Account Functionality Setup and Optimization

Weibo Account Management

We provide thorough daily account management, fostering a strong online presence, nurturing meaningful audience connections, and propelling brand growth through consistent content and engagement.

Content Strategy and Creation
Visual Localization
Engaging Audience Activities
Customer Enquiry Handling
Monthly Performance Reports

Weibo Ads / Media Buy

Our talented ad team can significantly enhance your brand's exposure and engagement, driving meaningful results.

Ad Account Application and Set Up
Ad Campaign Strategy Configuration
Ad Creative
Ad Placement & Monitor
Ad Data Analysis

Weibo Influencer Marketing (KOL / KOC)

Partnering with KOLs/KOCs allows your brand to build genuine and impactful relationships with your target audience.

KOL/KOC Sourcing
KOL/KOC Campaign Planning and Management

Singapore Clients
That Found Success on
XiaoHongShu/REDNote

Prizm Group has over 10 years of experience in China marketing, with a dedicated team in Guangzhou. We provide tailored solutions across various industries to optimize brands’ social influence on XiaoHongShu.

Our XiaoHongShu service leverages influencers to enhance brand image, drive conversions, and connect authentically with target audiences.

35%

The total increase in the new audience on REDNote and the website

>130

Paid trial registrations were successfully generated

10x

Year-over-year (YOY) growth in Xiaohongshu (XHS) reads was achieved

PRIZM Singapore -
Your Gateway to Weibo Success

Prizm Group SG is an award-winning digital marketing agency with over 10 years of experience across various digital marketing areas. Our dedicated team, located in Guangzhou, China, with headquarters and offices in Hong Kong and Singapore, specializes in blending international best practices with customized solutions tailored to your brand’s unique needs—particularly in providing China marketing services for brands outside mainland China.

We have achieved remarkable results in Weibo marketing campaigns for our clients, which demonstrate the effectiveness of Weibo marketing. Our proactive approach ensures that our clients will receive the most up-to-date and high-quality services that are effective in targeting your target population. Partner with Prizm Group SG to effectively engage the Singapore Chinese community and elevate your brand among the Asian Chinese population!

Your Questions
Answered

What Type of Advertising Does Weibo Offer?

Weibo provides a wide range of advertising options designed to meet different marketing goals, such as destination page ads, display ads, fan headlines, feed ads, live-streaming ads, Weibo Stories ads, search engine promotions, and KOL (Key Opinion Leader) marketing, among others.

This flexibility caters to the specific needs of various industries. For example, entertainment, gaming, and beauty/fashion brands can engage users through interactive video content and live streams, while e-commerce and travel industries benefit from in-feed ads and fan headlines that allow for direct product promotion in users' feeds.

How Is Strategy on Weibo Different From Other Platforms?

Weibo stands out from other Chinese platforms as a user-driven social media, where features like reposts, Hot Searches, and Popular Lists keep users updated on the latest trends.
Since content visibility on Weibo is strongly influenced by user preferences, interests, and trending topics, brands can benefit greatly by sharing content that resonates with these factors.

The platform offers a variety of content formats and advanced targeting options, such as short videos and Weibo Stories, giving brands multiple ways to engage with their audience.

Weibo also has a strong influencer and celebrity culture, so partnering with KOLs (Key Opinion Leaders) and celebrities can help shape conversations and boost niche engagement, increasing brand visibility.

Moreover, Weibo's digital-savvy user base expects content that is not only informative but also entertaining and thought-provoking.

Keep this in mind when posting, and make sure your content meets the platform’s requirements and audiences’ expectations!

Do You Offer Full-Service Weibo Management or Just Specific Services?

We offer both full-service Weibo management and customized solutions to fit your business needs. Our goal is to provide the most effective Weibo management, so we take a flexible approach to suit your unique requirements. Pricing will be tailored to your specific situation and project. If you'd like to learn more about our services, feel free to reach out to us!

How Long Does It Take To See Results from Weibo Marketing?

Depending on your needs and objectives, such as aiming to increase the number of followers, sales or enhance the exposure of a campaign, it may take about 3 to 16 months to see results from Weibo marketing. This period allows time to build audience engagement and trust, refine audience analysis and targeting, and ensure the content is relevant.

However, results can also depend on your ability to navigate platform rules, as Chinese social media platforms like Weibo are often strict about topics that could affect social stability.

To speed up results, our team uses a proven framework that includes optimizing content, smart advertising targeting, influencer collaborations, and launching interactive campaigns.

How Can Brands Measure Weibo Campaign Success?

Brands can measure the success of their Weibo campaigns by tracking key metrics and using certain analytics tools. These include:

Engagement Metrics, such as the number of likes, shares, and comments.
Follower Growth: tracking the rate at which your follower count increases.
Exposure: track the number of times a post has been viewed or read
Influencer Campaigns: tracking metrics like the number of discount codes used and sales growth.

We provide detailed reports for our clients, offering a comprehensive view of your Weibo account, along with professional analysis and actionable recommendations.

This way, you'll get clear, easy-to-understand insights into how your campaign is performing!

Do Brands Need a Weibo Business Account to Start?

While you do not technically need a Weibo business account to start marketing, having one offers major advantages like increased authenticity, better visibility, and access to advanced features such as promotions and E-commerce referral.

It's especially important for advertising on Weibo, helping you reach a wider Chinese audience. To set up a business account, you will need a business registration certificate, along with other key documents, such as an application letter, and your contact information, all required materials will be subject to the Weibo email notification.

If you are a foreign business, there are additional verification fees, and you may need to provide Chinese translations of your documents if required by Weibo.

Setting up a business account is highly recommended if you’re serious about marketing on Weibo.

We offer a full range of Weibo management services, including help with setting up your business account. Feel free to contact us for more details!

See what our team devoted to day in and day out!

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