China marketing

XiaoHongShu
(REDNote)
Marketing

At Prizm Group, we expertly navigate XiaoHongShu, a fast-growing social commerce platform that combines social media and e-commerce. Since its launch in 2013, XiaoHongShu (小红书 or “Little Red Book” / ”REDNote”) has captivated millions with lifestyle content focused on beauty, fashion, and travel.

This user-driven model revolutionizes how consumers discover and interact with products, making it a vital platform for businesses seeking to connect authentically with their audience.

Why is XiaoHongShu/
REDNote Popular as a
Social Media Platform?

Connects brands with an enthusiastic
niche lifestyle audience.

Authenticity and engagement are vital for marketing success in today’s digital landscape. XiaoHongShu (REDNote) offers brands a unique platform to connect with audiences passionate about niche lifestyle topics, fostering trust and loyalty.

With a strong community of KOLs and KOCs, brands can reach dedicated followers and build credibility. The emphasis on user-generated content enhances trust and encourages the sharing of genuine experiences.

Its seamless social and e-commerce integration simplifies product discovery and drives sales. At Prizm Group, we’re a trusted digital marketing agency in Singapore, ready to help you unlock the potential of XiaoHongShu and elevate your brand online.

The Popularity of
XiaoHongShu

Transcends China’s borders, leaving a mark in Southeast Asia. In the year 2024, updates underscore this growth, showcasing approximately 2.25 million monthly active users in Malaysia and over 600k in Singapore, further solidifying the platform’s regional influence.

Similar to China, the user demographic in Singapore skews 80% female, with a significant portion falling within the 18 to 35 age bracket. It is noteworthy that an increasing number of luxury labels are establishing their presence on Xiaohongshu, attracting more users with high purchasing power to join this community. Brands can utilize Xiaohongshu to develop their “big hit products” and capture potential customers through the platform’s vibrant content ecosystem and algorithm, thereby using Xiaohongshu as an entry point into the Chinese market.

An observation of XiaoHongShu user behavior indicates that over 80% express intent to purchase post-browsing, with 40% actively seeking items of interest. The audience, predominantly under 30 years old, appreciates convenience, seamless experiences, and engaging content. Creating authentic and relatable content plays a crucial role in effectively capturing their attention. Utilizing strategies such as leveraging user-generated content, collaborating with influencers, and exploring niche themes can notably enhance brand loyalty and increase conversions.

Prizm Group specializes in navigating XiaoHongShu’s audience complexity, enabling you to design customized marketing strategies that connect with users, enhance engagement, and achieve success on this dynamic platform. Uncover the potential by understanding the various audience segments and unlock opportunities for brand growth and engagement within this thriving online community.

80% Female

300 Million+

Users in CN

600 Thousands

Users in SG

2:8

Male to female ratio

40%

Seeking items of interest

Our Service Scope

Account Setup

Brand Account Management

Influencer Marketing

IP Campaign

Ads Placement

E-Commerce Store Management

XiaoHongShu Account Setup

We ensure a smooth setup and optimization of your XiaoHongShu brand account, ensuring it authentically represents your brand’s identity and values.

Account Registration
Brand Profile Creation
Account Functionality Setup

XiaoHongShu Brand
Account Management

We provide day-to-day management for your brand account, establishing a strong online presence, fostering meaningful audience connections, and supporting brand growth with consistent, engaging content.

Content Planning and Creation
Visual Localisation
Audience Engagement Activities
Customer Inquiry Management
Monthly Reporting

CM-xhs-service-img-03-Influencer Marketing

XiaoHongShu Influencer Marketing (KOL / KOC)

Utilize the influence of key opinion leaders (KOLs) and key opinion consumers (KOCs) through strategic partnerships that enhance your brand’s reach and foster genuine connections with your audience.

KOL/KOC Sourcing
KOL/KOC Campaign Planning and Management
Live Streaming Campaign

XiaoHongShu IP Campaign

The Xiaohongshu IP Campaign is a full-funnel strategic initiative designed to maximize your brand’s buzz within a specific timeframe. XHS connects seasonal content with official marketing events, creating accessible topic pages that spark discussions and excitement. By participating in or sponsoring IP events, brands enhance their visibility and reach a wider, relevant audience.

KOL/KOC collaboration
Online & offline campaign execution
Conversion-based H5 page development
Ads creative and placement

XiaoHongShu Ads Placement

We create and execute effective XiaoHongShu ad campaigns to maximize engagement, attract potential customers, and drive conversions.

Ad Account Set Up
Ad Campaign Strategy Configuration
Ad Creative
Ad Placement & Monitor
Ad Data Analysis

CM-xhs-service-img-05-E-Commerce Store Management

XiaoHongShu E-Commerce Store Management

Our expertise in XiaoHongShu e-commerce integration allows us to set up and optimize your brand’s online store, facilitating seamless transactions and enhancing sales performance.

E-Commerce Store Set Up
Day to Day E-Commerce Operation
XiaoHongShu Livestream Management
Monthly Reporting

Singapore Clients
That Found Success on
XiaoHongShu/REDNote

Prizm Group has over 10 years of experience in China marketing, with a dedicated team in Guangzhou. We provide tailored solutions across various industries to optimize brands’ social influence on XiaoHongShu.

Our XiaoHongShu service leverages influencers to enhance brand image, drive conversions, and connect authentically with target audiences.

35%

The total increase in the new audience on REDNote and the website

>130

Paid trial registrations were successfully generated

10x

Year-over-year (YOY) growth in Xiaohongshu (XHS) reads was achieved

Your Gateway to XiaoHongShu Success

At Prizm Group, we leverage creativity and technology to elevate your brand’s presence. Based in Hong Kong, with over five regional offices, we proudly hold the Agency of the Year title for two consecutive years, underscoring our global reputation for excellence.

Our bespoke solutions spark engaging discussions and foster lasting connections. Since 2011, we’ve empowered over 100 brands to optimize their social presence and e-commerce strategies with tailored insights.

Our dedicated teams in Singapore and Guangzhou excel in navigating the China marketing ecosystem, ensuring your brand stays culturally relevant and attuned to emerging trends among Chinese netizens, allowing you to move swiftly in this dynamic market.

Your Questions
Answered

Why Choose XiaoHongShu/REDNote Marketing?

XiaoHongShu (REDNote) is the ideal platform for reaching high-income individuals who prioritize informed purchasing decisions. Designed specifically for social commerce, XHS allows users to research and compare products seamlessly, resulting in a higher ROI than other platforms. With product discovery and purchasing integrated into a single platform, brands can effectively engage consumers throughout their buying journey.

By leveraging XHS’s unique ecosystem, your brand can tap into a discerning audience, driving conversions and fostering brand loyalty in a highly competitive market. Choose XHS for a powerful marketing strategy that maximizes your impact and ROI.

Do Singaporeans Use XiaoHongShu?

Yes, Singaporeans do use XiaoHongShu (XHS), particularly local citizens of Chinese descent and mainland migrants, including students, tourists, workers, and PR holders.

According to recent data, a significant portion of the platform’s user base in Singapore consists of these demographics, with monthly active users (MAU) exceeding 500,000. These users engage actively with lifestyle and shopping content.

For Singaporean brands, XHS offers a high return on investment (ROI) due to its targeted reach and the platform’s emphasis on informed purchasing decisions. By leveraging the unique features of XHS, brands can effectively connect with this audience, driving engagement and conversions, making it an essential channel for marketing in Singapore’s competitive landscape.

Do Malaysians Use XiaoHongShu?

Yes, Malaysians do use XiaoHongShu (XHS), particularly among the Chinese population, which comprises about 23% of Malaysia’s demographics. There are over 2.5 million monthly active users in Malaysia. This user base shares similar interests to that in Singapore, particularly in lifestyle, beauty, and fashion content

While the core audience shares similarities with Singapore and Mainland China, Malaysian users exhibit unique cultural nuances that brands must consider. PRIZM can indeed assist Singaporean brands looking to expand into Malaysia by providing valuable insights into local consumer behavior and preferences. By understanding these differences, brands can tailor their strategies effectively, maximizing engagement and ROI on the XHS platform.

Is XiaoHongShu Frequently Used in South-East Asia (SEA)?

Absolutely, XiaoHongShu (XHS) is gaining traction in Southeast Asia, especially among the Chinese community. In Malaysia, for example, about 23% of the population identifies as Chinese, and they are actively using XHS. Plus, countries like Thailand and Vietnam host sizable Chinese populations, including tourists, migrants, and students who turn to the platform for local insights.

With many Mainland and Singaporean tourists exploring these destinations in search of hotels, dining, and attractions, Singaporean brands have a golden opportunity. Travel companies and snack importers can tap into this trend by using XHS to share captivating content that resonates with these audiences. By doing so, they can boost their visibility and drive engagement in this market.

Can Singaporean Brands Open a Store on XiaoHongShu?

Singaporean brands can absolutely open a store on XiaoHongShu (XHS) as long as they fulfill the necessary steps and qualifications! To kick things off, they’ll need to set up a verified account, follow the platform’s guidelines, and create captivating content that speaks to their audience.

That’s where PRIZM steps in. As a digital marketing partner, we help brands dive deep into local consumer behavior, fine-tune their content strategy, and showcase their products effectively on XHS. By harnessing data-driven insights, we empower brands to tell compelling stories that resonate, ensuring a successful launch and ongoing engagement on the platform.

Do You Offer Full-Service XiaoHongShu Marketing or Just Specific Services?

Absolutely! As a digital marketing service provider, we offer both full-service XiaoHongShu management and the flexibility to choose specific services tailored to your needs.

Whether you’re looking for content creation, audience engagement, or analytics, you can mix and match based on your goals. Opting for our full-service package not only streamlines your efforts but also comes with an attractive bundled price, maximizing your budget while enhancing your brand’s visibility on the platform.

We’re here to support you every step of the way, ensuring your strategy aligns perfectly with your objectives!

How Long Does It Take To See Results from XiaoHongShu Marketing?

There is no fixed timeframe for all brands to see results on Xiaohongshu, as various factors—such as objectives, marketing direction, and brand awareness—can create different performance curves across brands.

Elements like competition, content quality, and audience targeting also play a significant role in the speed of results. While some brands may achieve quicker gains, it’s important to recognize that sustainable growth typically requires time.

To expedite results, we recommend utilizing targeted promotions and influencer collaborations, which can significantly enhance visibility and engagement. Our team is here to guide you through strategies that will maximize your impact on the platform!

How Can Brands Measure XiaoHongShu/REDNote Marketing Success?

Brands can measure XiaoHongShu’s marketing success through several key metrics:

• Engagement: Likes, Comments, Collects and Shares
• Follower Growth: Increase in brand followers over time.
• Conversion Rate: Sales generated from campaigns.
• Reach and Impressions: Visibility of your content.

Using PRIZM, we provide detailed reports that offer deeper insights into consumer behavior and campaign performance. Our comprehensive analytics go beyond basic metrics, allowing you to understand your audience better and refine your strategies effectively, ensuring a more impactful presence on XiaoHongShu.

See what our team devoted to day in and day out!

About Us