Creative Strategy Archives - Page 2 of 2

Doctor Anywhere SG

Campaign

Opportunity

In response to the ongoing discussions and concerns surrounding the “US ban on abortion,” Prizm recognized the importance of addressing women’s health and well-being. Partnering with Doctor Anywhere, we embarked on a collaborative effort to create a comprehensive campaign tailored to educate and empower women in Singapore about various aspects of women’s wellness.

Objective

The primary objective of Doctor Anywhere’s campaign was to educate the public about women’s sexual health and promote proactive healthcare-seeking behavior among women. Prizm aimed to achieve this by producing a video that debunked myths and misconceptions surrounding birth control and sexual health, thereby empowering women with accurate information. Additionally, the creation of an AR filter quiz was intended to enhance engagement and facilitate learning in a fun and interactive manner.

Solution and Results

Prizm’s innovative approach yielded promising results, with the video garnering significant engagement and sparking meaningful conversations about women’s sexual health. The AR filter quiz complemented the video by providing an interactive platform for users to test their knowledge and further solidify their understanding of key concepts. Overall, the campaign succeeded in raising awareness about women’s sexual health issues and encouraging more women to proactively consult general practitioners, ultimately contributing to improved health outcomes and empowerment within the community.

Client

Team

Account Management

Wendy Toh

Joanne Ang

Video Production Team

What We Do

Related Showcases

Åre Water

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Sustainably Pistachio

Brand Refresh

Opportunity

Sustainably Pistachio is an independent media studio focusing on green projects and eco-friendly brands. Our goal was to give the brand a refresh by aligning a new creative strategy across social platforms and its website.

Objective

This aims at raising awareness of the brand’s mission, to re-connect its people to sustainable initiatives, showcasing the impact they’re making on the community.

Our research spanned across the key areas of design guidelines and content planning.
We recognised opportunities to expand their reach to new audiences and created content that reflected a larger net of stakeholders engaging with their services to push eco initiatives.

Results

Social and website traffic drew a 20% and 15% increase in new audiences respectively. Our approach has helped the client gain stronger brand recognition and increased customer loyalty.

Client

Team

Account Management

Joanne Ang

Design

Lin Yuwei

What We Do

Related Showcases

Carrie K.

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Rich and Good

Brand Campaign

Opportunity

In anticipation of its inaugural participation at the China International Import Expo (CIIE), Rich and Good sought the expertise of Prizm to meticulously capture and curate its brand journey. Tasked with the creation of compelling promotional materials, our collaboration extended to crafting captivating Mandarin-language videos and images that resonated with the expo’s diverse audience.

Objective

The primary objective of PRIZM Singapore’s branding video campaign was to create a compelling narrative that not only highlighted Rich and Good Singapore’s brand identity and product offerings but also resonated with the international audience attending the CIIE. By focusing on each flavor’s unique ingredients and the brand’s mission to bring home-baked goodness to everyone, the campaign aimed to captivate expo attendees and drive interest in Rich and Good Singapore’s products.

Solution and Results

The compelling storytelling and visually appealing cinematography of the campaign effectively communicated the brand’s values and product differentiation, resonating with the international audience. The campaign’s success contributed to elevating the brand’s reputation on the global stage and opening up new opportunities for international expansion and partnerships.