SOCIAL MEDIA MARKETING
Influencer
Marketing Agency
Marketing Agency
Influencer marketing has transformed from celebrity endorsements to a diverse ecosystem of social media creators who build authentic connections, influence purchasing decisions, and shape brand perception.
At Prizm, we leverage this shift to craft strategic campaigns that align your brand with the right voices, driving trust, engagement, and measurable results in today’s ever-evolving digital landscape.
What is
Influencer Marketing
(KOL/KOC)
Influencer marketing is a powerful strategy that connects brands with their audiences through trusted voices in specific niches. By leveraging the authenticity and influence of individuals with dedicated followings, brands can build meaningful relationships and drive engagement.
To achieve maximum impact, it’s crucial to understand the different influencer tiers—from mega to nano—and select those who align with your brand’s values and target audience. The right choice of influencers determines the success of your campaign, influencing its reach, engagement, and overall return on investment.
KOL (Key Opinion Leader)
KOLs are influential figures with a strong fan base and established authority in their field. They are often celebrities, artists, athletes, musicians, or travel influencers whose opinions can significantly shape public perception. Brands work with KOLs to gain broad visibility and credibility.
KOC (Key Opinion Consumer)
KOCs, sometimes referred to as micro-influencers, are everyday consumers who share honest reviews and experiences. While their follower count is smaller, their content feels relatable and trustworthy. A typical KOC might be a local foodie sharing their latest finds.
In short, KOLs drive reach and aspiration, while KOCs bring authenticity and engagement. Both play valuable roles in a well-rounded influencer strategy.
Key Differences Between KOL and KOC
| Aspect | KOL (Key Opinion Leader) | KOC (Key Opinion Consumer) |
|---|---|---|
| Audience Size | Large | Small to mid |
| Best For | Brand awareness, product launches | Product reviews, trust building |
| Cost | High | Low to moderate |
| Credibility | Mid to Low; often associated with sponsored products |
High; audiences tend to trust their reviews more |
| Influence Type | Authority-based | Peer-based |
Why Do You
Need Influencer
Marketing
Why Do You Need
Influencer Marketing
Because it Actually Works!
Our Service Scope
KOL/KOC Campaign Strategy
- Market and audience research to uncover opportunities
- Influencer tier strategy and campaign direction
- Creative planning aligned with brand goals
Influencer Sourcing & Negotiation
- Curated influencer selection with a focus on fit and engagement
- Deep-dive profile vetting
- Smart negotiation and full contract handling
Marketing Campaign Management & Reporting
- Influencer briefing, content approval, and scheduling
- Real-time monitoring for quality control
- Actionable performance reporting on reach, engagement, and ROI
Product Seeding
- Seeding list creation and influencer outreach
- Seamless logistics and delivery tracking
- Follow-ups and earned media tracking
Influencer Marketing
Successful Cases
From fashion to finance, we’ve led influencer marketing campaigns across a wide range of industries. As a Singapore-based influencer agency with deep expertise in platforms like Instagram, TikTok, and China’s Xiaohongshu (RED), we craft smart, tailored strategies to match your goals and budget — no cookie-cutter plans!
<2 Days
Prizm’s multi-platform KOL strategy for CHAGEE’s Christmas Paws Up Campaign led to merchandise selling out within two days.
500k+
Impressions achieved for the 2024 11.11 shopping event through a cross-channel KOL campaign.
1.8 M+
Audiences reached in Malaysia, driven by a multi-platform influencer strategy during a Macau Tourism roadshow.
Prizm Singapore,
Your Influencer Marketing
Agency in Singapore
Your Influencer Marketing
Agency in Singapore
At Prizm, we take influencer marketing beyond borders, creating high-impact campaigns that connect your brand with the right audiences locally and globally. Backed by in-depth market research, our strategies are data-driven, relevant, and tailored to your unique goals.
As a full-service digital marketing agency, we integrate influencer marketing seamlessly into comprehensive 360° strategies, combining creative content, social media ads, media buying, and more to maximize ROI. From talent vetting and negotiations to campaign execution and performance tracking, we handle every detail to ensure measurable success.
With Prizm, influencer marketing becomes more than just a strategy—it’s a powerful driver of growth and impact for your brand.
Your Questions
Answered
Answered
KOL vs. KOC: Why Does It Matters for Your Brand?
KOLs (Key Opinion Leaders) are well-known influencers like celebrities, experts, or public figures with large followings who help brands gain visibility and credibility. KOCs (Key Opinion Consumers), often micro-influencers, are everyday consumers who share honest, relatable reviews and experiences. While KOLs drive broad reach and aspirational branding, KOCs bring authenticity and stronger engagement. For brands in Singapore and beyond, an effective influencer marketing strategy often blends both — using KOLs to boost awareness and KOCs to build trust. At our influencer marketing agency, we help you craft the right mix to meet your goals and connect with your target audience.
Is Influencer Marketing Effective for Singapore Businesses?
Influencer marketing is a powerful way for brands in Singapore to build trust, drive engagement, and boost conversions. In a market that values authenticity, influencer content feels more personal and credible than traditional advertising. By partnering with the right KOLs or KOCs, brands can reach highly targeted audiences with content that resonates. From product reviews and giveaways to promo codes and storytelling, influencers help brands create meaningful connections that lead to measurable results. At Prizm, we tailor influencer campaigns to your goals—combining strategy, creativity, and data to drive success in Singapore’s competitive digital landscape.
Is Influencer Marketing Suitable For My Brand?
Influencers can bring your brand to life through authentic storytelling and engaging content. Whether it’s crafting creative angles to naturally showcase your product or service, joining a FAM trip to share first-hand experiences, or highlighting your brand’s values and philosophy, influencers help deliver your message in relatable, impactful ways. They can also attend PR events or product launches to generate buzz and increase visibility. At Prizm, we work closely with influencers to align their content with your brand’s voice—ensuring every post connects with your target audience and supports your broader marketing goals across Singapore and beyond.
How Long Does It Take To See Results from influencer marketing?
The timeline for seeing results from influencer marketing can vary depending on your campaign goals. For short-term goals like brand awareness or website traffic, you may see results within days of the content going live. For deeper impact—like customer engagement, trust-building, and conversions—it often takes a few weeks as content gains traction. Consistent influencer partnerships and ongoing campaigns typically deliver stronger, longer-lasting results. At Prizm, we set clear KPIs from the start and provide performance tracking so you can see measurable outcomes from your influencer marketing efforts in Singapore and other markets we serve.
How Can Brands Measure Influencer Marketing Campaign Success?
Measuring the success of influencer marketing involves tracking both quantitative and qualitative metrics. Key performance indicators (KPIs) include reach, impressions, post engagement, engagement rate, clicks, website traffic, and conversions. Promo codes, trackable links, and platform analytics help tie influencer activity directly to results. Beyond numbers, brands should also assess content quality, audience sentiment, and alignment with brand values. At Prizm, we provide detailed performance reports and insights to help you understand what’s working, optimize future campaigns, and ensure your influencer marketing in Singapore and beyond delivers real, measurable impact.
How Prizm Singapore Influencer Marketing Different From Other Influencer Marketing Agencies?
Prizm Singapore is a leading influencer marketing agency with a proven track record of executing high-impact KOL and KOC campaigns across Asia-Pacific. With local teams in Singapore, China, Malaysia, Hong Kong, Japan, and New Zealand, we offer unmatched regional expertise and cross-border execution. Our data-driven approach combines influencer strategy, content creation, media buying, and campaign analytics to deliver real results. From brand awareness to conversions, we tailor every campaign to your goals and budget. With Prizm, you don’t just get influencers — you get a full-service digital partner committed to your success in Singapore’s competitive marketing landscape.
Which Social Media Platform is Best For Influencer Marketing?
The best platform for influencer marketing depends on your target audience and campaign goals. In Singapore, Instagram remains a top choice for fashion, beauty, F&B, and lifestyle content, while TikTok excels in creating viral short-form videos across age groups. YouTube is ideal for long-form content like reviews and tutorials, especially in tech, parenting, and fitness. Facebook still performs well with older audiences, and Xiaohongshu (RED) is growing among younger Chinese-speaking users. For B2B campaigns, LinkedIn is the go-to platform. At Prizm Singapore, we help you choose the right mix to maximize your influencer marketing impact.
What Is the Difference Between Instagram and TikTok Influencer Strategies?
Instagram and TikTok serve different vibes—and your strategy needs to match. Instagram is perfect for curated, high-aesthetic content that builds brand identity through Reels, Stories, and polished visuals. TikTok is all about raw, fast-moving, trend-savvy content that hooks audiences in seconds. But here’s the real game-changer: no matter the platform, what truly drives results is crafting a narrative that grabs attention, connects emotionally, and subtly sells without feeling like a hard pitch. At Prizm Singapore, we don’t just post content—we build stories that entertain, engage, and convert. Because the right storyline is what makes people stop, watch, and buy.
What Is the Challenge in Influencer Marketing in Singapore?
One key challenge in influencer marketing in Singapore is standing out in a highly saturated and discerning market. Audiences here value authenticity, and overly scripted or sales-driven content can quickly lose trust. Additionally, Singapore's diverse cultural landscape and the tendency for locals to follow influencers from Malaysia, Taiwan, and even Western countries—along with the rise of platforms like Xiaohongshu (RED)—make the influencer space increasingly fragmented. That’s why it’s crucial to develop a strategic plan that targets the right demographics with the right narrative. At Prizm Singapore, we craft localized, insight-driven campaigns to ensure your message resonates.
How Much Does It Cost to Work With an Influencer Agency in Singapore?
The cost of hiring an influencer in Singapore varies depending on their reach and influence. For smaller KOLs or micro-influencers, rates typically range from a few hundred to a few thousand SGD per post or campaign. For top-tier or celebrity influencers, fees can go as high as SGD 20,000–40,000. On platforms like Xiaohongshu (RED), you can often work with 10–15 KOCs for around SGD 2,000–3,000. At Prizm Singapore, we help brands select the right mix of KOLs and KOCs to fit your goals and budget, ensuring maximum ROI for your influencer marketing investment.
Ready to power up your
influencer strategy in Singapore?
Ready to power up your influencer strategy in Singapore?
Let Prizm help you plan influencer campaigns that deliver real results.