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SOCIAL MEDIA MARKETING

TikTok
Marketing Agency

The TikTok platform has emerged as a dynamic force, captivating millions of users worldwide. As a premier TikTok marketing agency in Singapore, Prizm excels at delivering outstanding results and creating successful TikTok marketing solutions. With our in-depth understanding of the platform and social behaviors, we empower brands to effectively harness TikTok’s influence to engage their audiences and drive brand awareness.

TikTok Marketing
Harnessing the Power of
Short-Form Video

TikTok has revolutionized the way brands connect with consumers, providing a dynamic platform to enhance brand exposure and drive conversions. With over 1 billion monthly active users, its engaging short-form videos capture daily attention effectively. 

Research indicates that brands leveraging TikTok see a 67% increase in brand awareness and generating over USD 20 billion in total revenue. This impressive impact is highlighted by the fact that 88% of users can recall brands after viewing their content, indicating TikTok’s capacity to create lasting impressions. By fostering emotional connections through relatable and entertaining content, TikTok not only amplifies reach but also cultivates brand loyalty, making it an essential strategy for brands aiming for growth in today’s competitive landscape.

Over 1 Billion

Monthly Active User Globally

67%

Increase in Brand Awareness

$20+ Billions

In Total Revenue

88% of Users

Recall Brands after TikTok Content

58 Minutes

Average Time Spent Per Day

How TikTok Marketing Can Elevate Your
Business in 2025

TikTok stands out as a premier branding and promotional platform, offering businesses a unique edge in reaching a highly engaged audience. Its short-form video format encourages creative production, allowing brands to craft captivating stories that resonate with audiences. 

The platform’s “For You” algorithm enhances organic reach, giving even small businesses the potential to go viral. Interactive features like challenges and duets foster community engagement, enabling brands to connect authentically with their audiences. 

Additionally, TikTok advertising delivers precision targeting capabilities, ensuring your message reaches the right demographics too. The platform’s analytics tools empower brands to track performance and adapt strategies in real time. By leveraging TikTok’s innovative features, businesses can elevate their brand visibility, cultivate a loyal following, and drive impactful growth in today’s fast-paced digital landscape. Embrace TikTok’s social platform to transform your brand’s presence and connect with consumers like never before.

Our Service Scope

Account Management
Content Creation
Influencer Marketing
Ads Management
Shop Management
SMM-tiktok-img-01-Account-Management

TikTok Brand Account Management

We provide expert management of your brand's TikTok accounts, ensuring consistent messaging and engagement. Our approach focuses on building a strong online community, enhancing brand loyalty, and driving growth through strategic content and interaction.
  • Content Strategy & Development
  • Audience Interaction Initiatives
  • Customer Inquiry Management
  • Monthly Performance Reports
SMM-tiktok-img-02-Content-Creation

Premium Branded Creative Media

Prizm SG specializes in crafting compelling branded content that resonates with your target audience. We blend creativity with strategy to produce engaging visuals and narratives that elevate your brand's identity and drive conversions.
  • Concept Development & Ideation
  • Visual Production
  • Tailored Messaging for Target Audiences
  • Create trendjacking videos
  • Performance Analytics
SMM-tiktok-img-03-Influencer-Marketing

TikTok Influencer Marketing

Our TikTok ads media buying services leverage data-driven strategies to maximize your advertising spend. We focus on precise targeting to reach your ideal audience, ensuring your campaigns deliver measurable results and optimal ROI.
  • Influencer Outreach
  • Campaign Strategy & Execution
  • Performance Tracking & Reporting
SMM-tiktok-img-04-Ads-Management

TikTok Ads Management

Our TikTok ads media buying services leverage data-driven strategies to maximize your advertising spend. We focus on precise targeting to reach your ideal audience, ensuring your campaigns deliver measurable results and optimal ROI.
  • Ads Creative Creation
  • Strategic Ads Planning
  • Audience Segmentation & Analysis
  • Campaign Performance Monitoring
  • Analysis & Refinement
SMM-tiktok-img-05-Shop-Management

TikTok Shop Management Service

We streamline your TikTok shop management to enhance seamless user experience and drive sales. Our services include inventory management, customer engagement, and promotional strategies to ensure your shop operates efficiently and effectively.
  • Product Listing & Optimization
  • Customer Service & Support
  • Promotional Campaign Development
  • Sales Performance Tracking
  • Live seller souring and liaising
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Successful TikTok Campaigns and
Case Studies

Our TikTok marketing campaigns have effectively increased brand reach, especially among Gen Z and Millennials. From local government organizations to overseas private enterprises, Prizm SG expands young audiences across industries through the TikTok platform, driving audience growth and brand engagement across diverse industries.

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35%

Follower growth in only 2 months, driven by consistent content and strategic ads.

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10 M+

Impressions are achieved through our TikTok Ad campaigns.

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1.5 M+

Impressions achieved for just one campaign. We collaborated with TikTok creators in Thailand and other APAC regions to promote MGM Hotel during a Macao tourism event.

Grow Your Brand with a Proven
TikTok Marketing Agency
in Singapore

Unlock the potential of TikTok marketing in Singapore to boost your brand’s visibility, engage with a vibrant audience, and create pathways for organic growth. By integrating TikTok into your marketing strategy—specifically designed for the Singaporean market—you gain a significant edge over competitors. At Prizm, a global marketing agency, we excel in helping brands harness the power of social content through tailored TikTok marketing strategies. Our expertise empowers you to maximize your brand’s reach and seize the unique opportunities this dynamic platform offers. Reach out to us today and discover how Prizm SG can elevate your TikTok marketing efforts to new heights.

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Your Questions
Answered

What is TikTok marketing, and why is it important for businesses?

TikTok marketing involves using the TikTok platform to promote your brand through engaging content, influencer collaborations, and paid advertisements. It's important because TikTok has over 1 billion active users globally, offering unparalleled access to Gen Z and millennial audiences. The platform's algorithm prioritizes content discovery, enabling brands to go viral and reach audiences organically.

At Prizm SG, our experienced team specializes in crafting targeted TikTok strategies that help businesses achieve measurable results and maintain a competitive edge in the digital landscape.

What is the demographic profile of TikTok users in Singapore and worldwide?

Globally, TikTok users are primarily Gen Z (aged 13–24) and millennials (aged 25–34), with growing adoption among older audiences. In Singapore, TikTok has over 4 million active users, with a majority in the 25-44 age range, making it ideal for brands who want to reach out to audiences with substantial spending power.

Prizm SG’s team specializes in analyzing audience demographics to craft campaigns tailored to your target market.

What types of businesses see the most success with a TikTok marketing agency?

TikTok marketing is especially effective for businesses in sectors like fashion, beauty, entertainment, F&B, e-commerce, and lifestyle. However, with a well-crafted strategy, niche industries can also prosper on TikTok by tapping into its creative and engaging content format.

Prizm SG has extensive experience working with businesses of all sizes and industries, ensuring we design campaigns that resonate with your audience and support your business goals.

When should a brand choose TikTok marketing over other platforms to engage the Singaporean community?

TikTok can be a powerful tool for connecting with the Singaporean community, especially among younger audiences such as Gen Z and Millennials, thanks to its extensive user base, strong engagement levels, and innovative short-form video format. While it presents substantial opportunities for enhancing brand visibility, fostering community, and driving traffic, it shouldn't be viewed as the sole "best" method; rather, it should be part of a holistic marketing strategy. Achieving success on this platform demands a thoughtful approach that includes crafting genuine content, collaborating with local creators and trends, and exploring various ad formats to effectively resonate with the Singaporean audience.

Prizm SG leverages advanced insights into Singapore's digital landscape, crafting campaigns that resonate deeply with local trends and cultural nuances. Our strategic approach not only maximizes engagement but also fosters authentic connections, driving meaningful results for your brand.

How much does the TikTok marketing agency cost in Singapore, and what factors affect pricing?

TikTok marketing costs depend on several factors, including content creation, ad spend, influencer fees, and campaign duration. Influencer pricing varies based on their follower count, engagement rate, and niche. In Singapore, TikTok creators typically charge:

  • Nano creators (1K–10K followers): SGD 300–800 per post.
  • Micro creators (10K–50K followers): SGD 400–1,200 per post.
  • Macro creators (50K–200K followers): SGD 1,500–4,000 per post.
  • Mega creators or celebrities (500K+ followers): SGD 5,000+ per post.

At Prizm SG, we tailor campaigns to suit your budget, ensuring cost-effective strategies that deliver measurable results, including influencer collaborations that align with your goals.

What is the process for a TikTok marketing agency to find and manage creators for influencer campaigns?

We identify TikTok creators by analyzing their engagement rates, audience demographics, content style, and relevance to your brand. Collaboration involves aligning campaign goals with influencer content to ensure authenticity and impact.

Prizm SG has a strong network of creators in Singapore and beyond, allowing us to connect your brand with the right voices to amplify your message effectively.

How does a TikTok advertising agency drive website traffic and ROI?

TikTok marketing is a powerful tool for driving website traffic through engaging content that includes clear calls-to-action (CTAs) and features like clickable links in ads. By fostering trust and brand awareness through authentic influencer partnerships and leveraging viral trends, it significantly enhances conversions and facilitates a seamless customer journey, making it easier for brands to connect with their audience.

At Prizm SG, we optimize your TikTok campaigns to align with your sales funnel, ensuring that every interaction leads to measurable results, including increased traffic and higher conversion rates.

What KPIs does your TikTok advertising agency track to measure campaign success?

We track metrics like views, video completion rates, engagement (likes, shares, comments), click-through rates, follower growth, and overall ROI. Other metrics such as video time could also give us insights on the effectiveness of content. These insights help refine strategies and maximize campaign impact. For brands with TikTok shops, it could also include sales metrics such as GMV, orders, conversion rates, add-to-cart, and ROAS. 

Prizm SG’s data-driven approach ensures comprehensive reporting and actionable insights for continuous optimization of your TikTok campaigns.

Can TikTok marketing be used for B2B businesses, or is it only for B2C?

B2C brands tend to perform better on TikTok due to the platform's extensive reach and engaging nature, which allows for vibrant storytelling and creative content that resonates with consumers. The platform's algorithm promotes viral content, providing brands with significant exposure and the potential for rapid growth. 

However, B2B companies can leverage TikTok by showcasing their products, sharing industry insights, and humanizing their brand through engaging narratives. Many B2B companies have gone viral by creating on-trend, highly relatable videos. This not only helps them reach wider audiences but also builds trust with potential clients, positions them as industry leaders, and drives meaningful engagement. By adopting a creative approach that aligns with TikTok's dynamic environment, B2B businesses can tap into the platform's vitality and connect with a broader audience, including potential clients and partners.

TikTok vs. Instagram Reels: Why should my brand still consider TikTok as a marketing channel?

While Instagram Reels is a powerful tool, TikTok presents distinct advantages, including a sophisticated algorithm for content discovery, a highly engaged user base, and unmatched potential for viral organic reach. TikTok’s emphasis on trends and creative expression, combined with its robust discovery engine, cultivates deeper audience interaction and connection. The audience demographics differ across both platforms in Singapore, with TikTok skewing younger. TikTok also boasts a more vibrant ‘Shop’ ecosystem, making it easier for brands to drive conversions from awareness to sales.

Prizm SG’s team is dedicated to strategically leveraging both TikTok and Instagram, ensuring that your brand achieves maximum visibility and impact across all relevant platforms. By harnessing the unique strengths of each platform, we create a cohesive and powerful online presence that resonates with your target audience and drives meaningful engagement.

How long does it take to see results from a TikTok marketing campaign?

The timeline to see results from a TikTok marketing campaign varies based on your specific goals. For a one-off campaign, measurable outcomes can appear quickly. However, if starting a new TikTok account from scratch, success typically requires consistent content posting and audience engagement over time. Building a strong brand presence on TikTok is a gradual process that benefits from regular, strategic efforts. This approach ensures sustainable growth and maximizes your campaign’s effectiveness and return on investment.

Ready to power up your
TikTok strategy in Singapore?

Ready to power up your TikTok strategy in Singapore?

Let Prizm help you plan TikTok campaigns that deliver real results.

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