Niessing

KOL/KOC Campaign

Opportunity

Niessing identified an opportunity to target Chinese consumers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

The objective was to leverage the influence of carefully selected individuals to promote the brand subtly yet effectively, enhancing brand awareness and fostering connections with potential customers within the Chinese community.

Solution and Results

Prizm orchestrated store visits where influencers shared their experiences with the brand, introducing its products and unique selling points (USPs) in a soft-sell approach. The campaign primarily unfolded on the Xiao Hong Shu (Red) platform, capitalizing on its popularity and influence among the target audience. Through authentic sharing from trusted individuals, Prizm successfully enhanced brand awareness and fostered connections with potential customers within the Chinese community in Singapore.

Client
niessing logo
Team
Account Management

Chinese Marketing Team

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Yamaha

KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

KOL Post on RED | 小红书

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Wonderlit

Campaign

Problem

Client is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become accomplished readers and confident communicators.

Objective

Wonderlit was newly opened during Covid at Claymore connect, due to the pandemic period, student registrations were slow and foot traffic in that area was very limited.

Solution

We worked with local KOCs mummies in Singapore and collaborated with media pages to boost trial lessons for their little ones. Mummies registered in flocks after seeing reviews from other peers.

Achievement

We managed to get 132 paid trial registrations and almost 20 mummies enrolled on packages. There were close to 5000 views with the article we collaborated with media page. This campaign made back its ROI.

Client
Team
Account Management

Chinese Marketing Team

Have an idea? Let's build and scale it!

Tocco Toscano

KOL Campaign

Problem

Tocco Toscano is a Singaporean leather bag company who designs their own collections of handbags and accessories. Client wanted new eyeballs for their brand awareness and achieve bigger following in Chinese social media channels.

Objective

Client wanted a bigger exposure to local Chinese residing in Singapore and to organically introduce them the brand through brand story telling.

Solution

We proposed a campaign with KOCs and working with a Chinese Media Page for SIA X Tocco Toscano special collab collection.

Achievement

We managed to achieve close to 1000 organic views across 3 media collaborations and increased by double on their following on Little Red Book.

Client
Team
Account Management

Chinese Marketing Team

Have an idea? Let's build and scale it!

Porcelain Spa

Porcelain Spa Focus Group

Problem

Porcelain is a cult-premium skincare brand from Singapore with the vision to marry craftsmanship and technology to create the future of skincare.

 

Objective

Client had the vision to expand its offerings to Chinese clients and started Chinese Social Media (Wechat and Little Red Book). Client wanted to find out whats the Key Hero Products that Chinese consumers would want and Chinese consumers insights on how they would perceive her brand, and understanding their skin discovery journey with Porcelain.

 

Solution

We executed a 2 tier approach. First was to have 30 selected Chinese nationals living in Singapore to do a 30 questionnaire with us and with the results, we proceeded to a further on site product presentation to them. Porcelain received reports pertaining to customer behaviour and perception for their brand and also, recommendations and ideation for their go to market strategy in Tmall.


Achievement

Client managed to have the participants signed their facial packages and also shared some of their experiences online. Their customer service team is also praised by Chinese clients to be able to conduct their services in Mandarin to them.

Client
Team
Account Management

Luna Pang

Have an idea? Let's build and scale it!

Le Petit Society

LPS Account Management

Problem

Le Petit Society was formed in 2012 by an inspired Singaporean couple, Robyn Liang and Dylan Ong, with the desire to fill a gap in the kids garment world. Through developing an Asia-made line that delivers top quality and design, the collections boast of the most comfortable and stylish pieces befitting for all occasions, across all ages.


Objective

LPS wanted to find out within their customer base, if they could expand on their Chinese audience and increase brand awreness, foot traffic to their physical stores.


Solution

Social and website traffic drew a 20% and 15% increase in new audiences respectively. Our approach has helped the client gain stronger brand recognition and increased customer loyalty.


Achievement

LPS has requests from Chinese clients in China asking them how to buy their products.

Client
Team
Account Management

Chinese Marketing Team

Have an idea? Let's build and scale it!

Red Dot Brewery

Campaign

Opportunity

The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.

Objective

The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

Client
Team
Account Management

Luna Pang

Have an idea? Let's build and scale it!

Rich and Good

Brand Campaign

Opportunity

In anticipation of its inaugural participation at the China International Import Expo (CIIE), Rich and Good sought the expertise of Prizm to meticulously capture and curate its brand journey. Tasked with the creation of compelling promotional materials, our collaboration extended to crafting captivating Mandarin-language videos and images that resonated with the expo’s diverse audience.

Objective

The primary objective of PRIZM Singapore’s branding video campaign was to create a compelling narrative that not only highlighted Rich and Good Singapore’s brand identity and product offerings but also resonated with the international audience attending the CIIE. By focusing on each flavor’s unique ingredients and the brand’s mission to bring home-baked goodness to everyone, the campaign aimed to captivate expo attendees and drive interest in Rich and Good Singapore’s products.

Solution and Results

The compelling storytelling and visually appealing cinematography of the campaign effectively communicated the brand’s values and product differentiation, resonating with the international audience. The campaign’s success contributed to elevating the brand’s reputation on the global stage and opening up new opportunities for international expansion and partnerships.

Client
Team
Account Management

Luna Pang

Have an idea? Let's build and scale it!