Åre Water

Digital Campaign

Opportunity

Prizm identified an opportunity to enhance awareness of Åre Water through a strategic partnership with TrySwedish.

Objective

The objective was to elevate Åre Water’s brand recognition and engagement with the target audience through strategic initiatives.

Solution and Results

Prizm facilitated collaboration with Black Hole Group’s new Tipo Restaurant, ensuring Åre Water’s sponsorship as the main water provider for the launch event, resulting in prominent brand visibility. They coordinated with key opinion leaders (KOLs), inviting them to the launch to amplify brand messaging and generate buzz.

Prizm provided video coverage of the event, capturing highlights to further promote Åre Water’s presence. Through these efforts, Prizm significantly contributed to enhancing Åre Water’s brand recognition and engagement with the target audience.

Client

Åre Water

Team
Account Management

Wendy Toh

Joanne Ang

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FILA Tennis

FILA Tennis Event

Opportunity

The opportunity identified was to create a dynamic event campaign that embodies the spirit of the season for FILA Christmas Tennis.

Objective

The objective was to seamlessly orchestrate an engaging and festive experience for participants, blending online-to-offline (O2O) elements and showcasing FILA’s dedication to delivering memorable experiences.

Solution and Results

Prizm brought FILA Christmas Tennis to life with a dynamic event campaign that epitomized the spirit of the season. Their comprehensive involvement, from conceptualization to execution, ensured a seamlessly orchestrated experience for participants. By crafting an innovative online-to-offline (O2O) journey, the campaign engaged players in a festive and interactive celebration of tennis.

Prizm’s strategic media coverage amplified the event’s reach, showcasing FILA’s dedication to delivering memorable experiences that blend performance and joy.

Client
1
Team
Account Management

Wendy Toh

Joanne Ang

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FILA Golf

FILA Golf Event

Opportunity

FILA Golf sought to enhance brand engagement and visibility through an event campaign.

Objective

To create a seamless and innovative event experience that blurs the lines between virtual and physical realms, showcasing FILA Golf’s commitment to excellence in performance and style. 

Solution and Results

Prizm executed a masterful campaign, spanning from conception to implementation, ensuring a cohesive and engaging experience for participants. We crafted an immersive online-to-offline journey for players, amplifying brand engagement.Strategic media coverage extended the campaign’s impact, spotlighting FILA Golf’s excellence on and off the course. 

Client
Fila golf logo
Team
Account Management

Wendy Toh

Joanne Ang

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Pandora

Pandora
Social media management

Opportunity

Pandora is a jewellery manufacturer and retailer known for its customisable products. With branches proliferated around the world, Pandora sought Prizm’s expertise to manage and curate localised content to be published on their Singapore’s Facebook page.

Objective

Prizm developed a digital marketing strategy that utilised Facebook as a key channel with a focus on the digital acquisition of new customers. By using carefully curated material, Prizm hoped to generate organic interaction with existing followers and encourage conversion. As a component of a full-service provided, Prizm have also actively contributed to the brand community by responding to enquiries and engaging with user feedback. 

Solution and Results

Over the course of 10 months, Prizm’s management of Pandora’s page resulted in a steady increase in the number of fans, while generating an average CTR of 0.44%, surpassing the prior CTR of 0.15%.

Client
Team
Account Management

Joanne Ang and Jay Zhong

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RMA Group

RMA CIIE Event

Opportunity

The China International Import Expo (CIIE) presents a significant opportunity for businesses to showcase their offerings on a global stage and expand their market presence in China, one of the world’s largest economies. With CIIE being a prestigious event attracting exhibitors and attendees from around the world, there was a unique opportunity for RMA Group to leverage this platform to enhance its brand visibility and reputation among key stakeholders, including potential partners, clients, and investors.

Objective

The primary objective of PRIZM Singapore’s corporate video production for RMA Group was to create a compelling and impactful visual representation of the company’s brand identity, values, and offerings in preparation for CIIE. By effectively conveying RMA Group’s strengths, capabilities, and commitment to excellence through the corporate video, the objective was to position the company as a trusted and reputable partner for international businesses seeking opportunities in China.

Solution and Results

PRIZM Singapore’s directed and produced corporate video for RMA Group successfully showcased the company’s brand and capabilities to a global audience at CIIE, garnering positive attention and interest from attendees and stakeholders. The video’s compelling storytelling and visual imagery effectively communicated RMA Group’s value proposition and competitive advantage, enhancing its reputation and credibility in the market. The success of the corporate video at CIIE demonstrated PRIZM Singapore’s ability to create impactful visual content that resonates with target audiences and drives business outcomes for its clients.

Client
Team
Account Management

Luna Pang

Video Production Team

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Commune Home

Commune Home Video Series

Problem

Commune has multiple furniture collection but its customers is unaware of its collections/ themes.

Objective

The project’s aim is to achieve recognition from the customers and to showcase the signature furnitures of every collection.

Solution

Prizm’s creative team has generated a visual storyboarding for the collections, and to proposed to produce 6 visually aesthetic videos that resonates with the Commune’s brand image.

Achievement

The featured videos was use for Commune social media, global furniture events and website. Customers is more aware of the different collections. Garnered more sales of the iconic pieces which was featured in the videos.

Results

The featured videos was use for Commune social media, global furniture events and website. Customers is more aware of the different collections. Garnered more sales of the iconic pieces which was featured in the videos.

Client
Team
Video Production

Jack Shen

Roy Goh

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Garmin

Garmin Spec Cut Video

Opportunity

The opportunity lay in showcasing the features and benefits of the Garmin S62 watch, particularly its application in golfing scenarios. With the increasing popularity of golf and the demand for advanced technology to enhance gameplay, there was a clear opportunity to create compelling marketing content that would resonate with golf enthusiasts and highlight the unique selling points of the Garmin S62 watch.

Objective

The primary objective of producing the commercial spec cut for the Garmin S62 watch was to effectively demonstrate its capabilities and appeal to golfers, thereby driving interest and purchase intent. By showcasing the watch’s advanced technology and its practical use in real-world golfing situations, the objective was to position the Garmin S62 as a must-have accessory for golfers seeking to improve their gameplay experience.

Solution and Results

The commercial spec cut produced by Prizm Digital Singapore successfully achieved its objective of showcasing the Garmin S62 watch’s features and benefits in golfing scenarios. The film’s stunning location at the Sentosa Golf Club added to its cinematic appeal and captured the attention of the target audience. The compelling visuals and engaging narrative effectively communicated the watch’s value proposition, leading to increased brand awareness and consideration among golf enthusiasts.

Client
Team
Video Production Team

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Sail GP

Sail GP Game AR

Opportunity

With Sail Grand Prix sailing event happening in Singapore, there was a unique opportunity to leverage innovative technology, such as augmented reality (AR), to engage with the event attendees and broader audience digitally.

Objective

The primary objective of PRIZM Singapore’s AR game filter was to enhance engagement and excitement surrounding the Sail Grand Prix event while showcasing the capabilities of AR technology. By creating an interactive experience that allowed users to control a virtual sailboat using facial recognition, the objective was to immerse participants in the sailing experience and drive interest and anticipation for the event.

Solution and Results

PRIZM Singapore’s AR game filter successfully captured the attention of both event attendees and digital audiences, generating buzz and excitement for the Sail Grand Prix event. The innovative use of facial recognition technology to control the virtual sailboat provided a unique and immersive experience for users, driving increased engagement and participation. The AR game filter not only enhanced the overall experience of the Sail Grand Prix event but also demonstrated PRIZM Singapore’s expertise in leveraging cutting-edge technology to create impactful digital experiences.

Client
Team
Video Production Team
 
Design

Lin Yuwei

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Doctor Anywhere SG

Campaign

Opportunity

In response to the ongoing discussions and concerns surrounding the “US ban on abortion,” Prizm recognized the importance of addressing women’s health and well-being. Partnering with Doctor Anywhere, we embarked on a collaborative effort to create a comprehensive campaign tailored to educate and empower women in Singapore about various aspects of women’s wellness.

Objective

The primary objective of Doctor Anywhere’s campaign was to educate the public about women’s sexual health and promote proactive healthcare-seeking behavior among women. Prizm aimed to achieve this by producing a video that debunked myths and misconceptions surrounding birth control and sexual health, thereby empowering women with accurate information. Additionally, the creation of an AR filter quiz was intended to enhance engagement and facilitate learning in a fun and interactive manner.

Solution and Results

Prizm’s innovative approach yielded promising results, with the video garnering significant engagement and sparking meaningful conversations about women’s sexual health. The AR filter quiz complemented the video by providing an interactive platform for users to test their knowledge and further solidify their understanding of key concepts. Overall, the campaign succeeded in raising awareness about women’s sexual health issues and encouraging more women to proactively consult general practitioners, ultimately contributing to improved health outcomes and empowerment within the community.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Video Production Team

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Sustainably Pistachio

Brand Refresh

Opportunity

Sustainably Pistachio is an independent media studio focusing on green projects and eco-friendly brands. Our goal was to give the brand a refresh by aligning a new creative strategy across social platforms and its website.

Objective

This aims at raising awareness of the brand’s mission, to re-connect its people to sustainable initiatives, showcasing the impact they’re making on the community.

Our research spanned across the key areas of design guidelines and content planning.
We recognised opportunities to expand their reach to new audiences and created content that reflected a larger net of stakeholders engaging with their services to push eco initiatives.

Results

Social and website traffic drew a 20% and 15% increase in new audiences respectively. Our approach has helped the client gain stronger brand recognition and increased customer loyalty.

Client
Team
Account Management

Joanne Ang

Design

Lin Yuwei

What We Do

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