CHAGEE

CHAGEE
Social Media Management

Opportunity

CHAGEE sought to make a significant impact in Singapore by raising brand awareness and attracting customers for its store opening. To achieve this, they engaged Prizm Digital to design a comprehensive influencer campaign that would drive foot traffic and establish a memorable brand presence in a new market. With a focus on Singapore’s social media landscape, Prizm Digital identified and managed a network of local influencers to build anticipation and engage a broad audience.

Objective

The campaign aimed to generate excitement and awareness for CHAGEE’s store opening by leveraging influential voices and strategic content creation. Prizm Digital coordinated with influencers across Instagram and TikTok and XHS, tasking them with sharing authentic and engaging posts that highlighted CHAGEE’s offerings and invited their followers to experience the new store.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.

Client
chagee logo
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
Social Media Marketing
Chagee1
Chagee2
Chagee3
Chagee4

Have an idea? Let's build and scale it!

Let's Talk

MGM

MGM- KL Travel Roadshow

Opportunity

MGM Macau sought to expand its reach and build brand awareness in the Malaysian market. Recognising Malaysia’s strong potential as a source of affluent travellers, MGM aimed to introduce its unique luxury hospitality and entertainment offerings to a receptive audience. To drive this initiative, MGM partnered with Prizm Digital to create a campaign that would resonate with Malaysian travelers, tapping into the country’s growing social media presence and interest in luxury travel experiences.

Objective

The campaign’s goal was to Showcase MGM Macau as a five-star luxury accommodations and world-class amenities. Leveraging a multi-platform influencer strategy, Prizm Digital aimed to connect MGM Macau with a local audience through authentic, engaging content. This involved partnering with 10 Malaysian influencers to promote MGM’s brand during their KL travel roadshow through a variety of social media channels, including TikTok, Instagram, and RED.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
KOL Management

Have an idea? Let's build and scale it!

Let's Talk

Sterimar

KOL Campaign

Opportunity

The opportunity identified was to raise awareness about the proper usage of Sterimar, particularly addressing the challenges parents face when administering nasal spray to young children.

Objective

The objective was to establish empathy and connection with parents through a Key Opinion Leader (KOL) campaign, reassuring them that Sterimar empathizes with their concerns and offers a solution tailored to their needs.

Solution and Results

Sterimar’s KOL campaign successfully raised awareness about the proper usage of the product, particularly addressing the challenges parents face when administering nasal spray to young children. By leveraging Key Opinion Leaders (KOLs), the campaign established empathy and connection with parents, acknowledging the difficulties they encounter. Through relatable content and informative messaging, Sterimar reassured parents that the brand empathizes with their concerns and offers a solution tailored to their needs. The campaign empowered parents with the knowledge and confidence to use Sterimar effectively, ultimately fostering trust and loyalty towards the brand.

Client
Sterimar logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL Management

Have an idea? Let's build and scale it!

Let's Talk

Absolut Vodka

KOL Campaign

Opportunity

The opportunity identified was to reinvigorate awareness of Absolute Vodka while emphasising responsible consumption through a Key Opinion Leader (KOL) campaign.

Objective

The objective was to highlight the versatility of enjoying vodka and promote responsible drinking practices, fostering a balanced approach to enjoyment and reinforcing Absolute Voda’s presence in the market. 

Solution and Results

Absolute Vodka’s KOL campaign successfully showcased the versatility of enjoying vodka, whether in solitude or with a large group, resonating with audiences. Through strategic Key Opinion Leader activation, the campaign effectively promoted responsible drinking practices while reinforcing Absolute Vodka’s presence in the market. The campaign achieved its objective of advocating for mindful consumption while reinvigorating awareness of the brand, ultimately contributing to Absolute Vodka’s continued relevance and success in the market.

Client
Absolut-logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Social Media Marketing

Have an idea? Let's build and scale it!

Let's Talk

BBMSL

Social Media Retainer

Opportunity

The opportunity identified was to establish bbMSL’s social media presence in Singapore and develop a tailored strategy for the local market.

Objective

The objective was to create a strong foundation for brand recognition and engagement in Singapore, setting the stage for future growth and success. 

Solution and Results

Prizm played a crucial role in the bbMSL initiative by creating the brand’s social media presence in Singapore and developing a bespoke strategy tailored to the local market. As part of this comprehensive approach, Prizm curated visual and copy content, ensuring that each element resonated with the target audience and effectively communicated bbMSL’s value proposition. This collaborative effort successfully established a strong foundation for bbMSL’s brand recognition and engagement in Singapore, laying the groundwork for future growth and success. 

Client
03 BBMSL-logo-CMYK
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Social Media Retainer

Have an idea? Let's build and scale it!

Let's Talk

Broadway

Social Media Retainer

Opportunity

The opportunity identified was to establish Broadway Lifestyle’s social media presence in Singapore through an ongoing monthly content management initiative.

Objective

The objective was to successfully introduce Broadway Lifestyle to the Singaporean market, setting the stage for brand recognition and growth. 

Solution and Results

Prizm embarked on establishing Broadway Lifestyle’s social media presence in Singapore by creating the Broadway Singapore social media account and formulating a comprehensive strategy for their market entry. Engaging visual and written content was crafted to resonate with the target audience and effectively convey Broadway Lifestyle’s unique offerings. Through this strategic approach, Broadway Lifestyle was successfully introduced to the Singaporean market, laying the foundation for brand recognition and growth.

Client
Broadway Logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Account Management
6 Nov_11.11 sales_1
6 Nov_11.11 sales_2
6 Nov_11.11 sales_3
6 Nov_11.11 sales_4
6 Nov_11.11 sales_5

Have an idea? Let's build and scale it!

Let's Talk

Sensient Technologies

Sensient LinkedIn Management

Opportunity

Sensient holds considerable potential for growth, yet faces a challenge in effectively communicating with its audience. Our task was to introduce relevant topics to their audience and endeavor to boost inquiries

 

Objective

Our main objective centered on increasing the number of followers for the profile, with a concerted effort to build a larger and more engaged community. Simultaneously, we aimed to provide valuable and relevant information tailored specifically to the needs and interests of their target audience. This two-fold approach was designed to not only expand the profile’s reach but also to establish a meaningful connection by consistently offering quality content that resonated with the intended demographic.

 

 

Solution and Results

Over the course of a twelve-month period, we experienced significant growth in our account followers, witnessing a commendable increase of 10%. Additionally, our strategic marketing efforts on LinkedIn yielded exceptional results, as we achieved a remarkable tenfold surge in sales during this timeframe.

 
 

 

 

 

Client
Team
Account Management

Wendy Toh and Joanne Ang

What We Do
Account Management
17-Jan_SensiPro-Pond_Post-3-1
17 Jan_SensiPro Pond_Post 3-2
Post1_SensiCoat_2

Have an idea? Let's build and scale it!

Let's Talk

Pandora

Pandora
Social media management

Opportunity

Pandora is a jewellery manufacturer and retailer known for its customisable products. With branches proliferated around the world, Pandora sought Prizm’s expertise to manage and curate localised content to be published on their Singapore’s Facebook page.

Objective

Prizm developed a digital marketing strategy that utilised Facebook as a key channel with a focus on the digital acquisition of new customers. By using carefully curated material, Prizm hoped to generate organic interaction with existing followers and encourage conversion. As a component of a full-service provided, Prizm have also actively contributed to the brand community by responding to enquiries and engaging with user feedback. 

Solution and Results

Over the course of 10 months, Prizm’s management of Pandora’s page resulted in a steady increase in the number of fans, while generating an average CTR of 0.44%, surpassing the prior CTR of 0.15%.

Client
Team
Account Management

Joanne Ang and Jay Zhong

What We Do
Branding
Social Media Retainer
Tech Development
3
1
2

Have an idea? Let's build and scale it!

Let's Talk

Yamaha

KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Branding
KOL Management
Screenshot 2023-10-09 at 11.56.43 AM
Screenshot 2023-10-09 at 12.06.45 PM

KOL Post on RED | 小红书

Have an idea? Let's build and scale it!

Let's Talk

Wonderlit

Campaign

Problem

Client is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become accomplished readers and confident communicators.

Objective

Wonderlit was newly opened during Covid at Claymore connect, due to the pandemic period, student registrations were slow and foot traffic in that area was very limited.

Solution

We worked with local KOCs mummies in Singapore and collaborated with media pages to boost trial lessons for their little ones. Mummies registered in flocks after seeing reviews from other peers.

Achievement

We managed to get 132 paid trial registrations and almost 20 mummies enrolled on packages. There were close to 5000 views with the article we collaborated with media page. This campaign made back its ROI.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

Have an idea? Let's build and scale it!

Let's Talk