Prizm played a crucial role in the bbMSL initiative by creating the brand’s social media presence in Singapore and developing a bespoke strategy tailored to the local market. As part of this comprehensive approach, Prizm curated visual and copy content, ensuring that each element resonated with the target audience and effectively communicated bbMSL’s value proposition. This collaborative effort successfully established a strong foundation for bbMSL’s brand recognition and engagement in Singapore, laying the groundwork for future growth and success.