CHAGEE

Opportunity

CHAGEE sought to make a significant impact in Singapore by raising brand awareness and attracting customers for its store opening. To achieve this, they engaged Prizm Digital to design a comprehensive influencer campaign that would drive foot traffic and establish a memorable brand presence in a new market. With a focus on Singapore’s social media landscape, Prizm Digital identified and managed a network of local influencers to build anticipation and engage a broad audience.

Objective

The campaign aimed to generate excitement and awareness for CHAGEE’s store opening by leveraging influential voices and strategic content creation. Prizm Digital coordinated with influencers across Instagram and TikTok and XHS, tasking them with sharing authentic and engaging posts that highlighted CHAGEE’s offerings and invited their followers to experience the new store.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.