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FILA Tennis Event

Opportunity

The opportunity identified was to create a dynamic event campaign that embodies the spirit of the season for FILA Christmas Tennis.

Objective

The objective was to seamlessly orchestrate an engaging and festive experience for participants, blending online-to-offline (O2O) elements and showcasing FILA’s dedication to delivering memorable experiences.

Solution and Results

Prizm brought FILA Christmas Tennis to life with a dynamic event campaign that epitomized the spirit of the season. Their comprehensive involvement, from conceptualization to execution, ensured a seamlessly orchestrated experience for participants. By crafting an innovative online-to-offline (O2O) journey, the campaign engaged players in a festive and interactive celebration of tennis.

Prizm’s strategic media coverage amplified the event’s reach, showcasing FILA’s dedication to delivering memorable experiences that blend performance and joy.

Client
1
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Event Management
Video Production
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