
FILA Tennis
FILA Tennis Event
Opportunity
The opportunity identified was to create a dynamic event campaign that embodies the spirit of the season for FILA Christmas Tennis.
Objective
The objective was to seamlessly orchestrate an engaging and festive experience for participants, blending online-to-offline (O2O) elements and showcasing FILA’s dedication to delivering memorable experiences.
Solution and Results
Prizm brought FILA Christmas Tennis to life with a dynamic event campaign that epitomized the spirit of the season. Their comprehensive involvement, from conceptualization to execution, ensured a seamlessly orchestrated experience for participants. By crafting an innovative online-to-offline (O2O) journey, the campaign engaged players in a festive and interactive celebration of tennis.
Prizm’s strategic media coverage amplified the event’s reach, showcasing FILA’s dedication to delivering memorable experiences that blend performance and joy.








