Niessing

Opportunity

Niessing identified an opportunity to target Chinese consumers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

The objective was to leverage the influence of carefully selected individuals to promote the brand subtly yet effectively, enhancing brand awareness and fostering connections with potential customers within the Chinese community.

Solution and Results

Prizm orchestrated store visits where influencers shared their experiences with the brand, introducing its products and unique selling points (USPs) in a soft-sell approach. The campaign primarily unfolded on the Xiao Hong Shu (Red) platform, capitalizing on its popularity and influence among the target audience. Through authentic sharing from trusted individuals, Prizm successfully enhanced brand awareness and fostered connections with potential customers within the Chinese community in Singapore.