Porcelain Spa

Problem

Porcelain is a cult-premium skincare brand from Singapore with the vision to marry craftsmanship and technology to create the future of skincare.

Objective

Client had the vision to expand its offerings to Chinese clients and started Chinese Social Media (Wechat and Little Red Book). Client wanted to find out whats the Key Hero Products that Chinese consumers would want and Chinese consumers insights on how they would perceive her brand, and understanding their skin discovery journey with Porcelain.

Solution

We executed a 2 tier approach. First was to have 30 selected Chinese nationals living in Singapore to do a 30 questionnaire with us and with the results, we proceeded to a further on site product presentation to them. Porcelain received reports pertaining to customer behaviour and perception for their brand and also, recommendations and ideation for their go to market strategy in Tmall.

Achievement

Client managed to have the participants signed their facial packages and also shared some of their experiences online. Their customer service team is also praised by Chinese clients to be able to conduct their services in Mandarin to them.