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The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.


The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

Account Management

Luna Pang

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