Yamaha - 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair.