KFC 45Th Anniversary
KFC is a well-known and popular fast food restaurant chain. The KFC team sought Prizm’s expertise to manage and run the campaign that required social media exposure to commemorate their 45th anniversary. Prizm proposed a list of Key Opinion Leaders (KOLs) who would be best suited to promote a special installation installed to commemorate their anniversary. The campaign reached an average of 240K people and drew a large crowd to the venue.