MGM

MGM Macau sought to expand its reach and build brand awareness in the Malaysian market. Recognising Malaysia’s strong potential as a source of affluent travellers, MGM aimed to introduce its unique luxury hospitality and entertainment offerings to a receptive audience. To drive this initiative, MGM partnered with Prizm Digital to create a campaign that would resonate with Malaysian travelers, tapping into the country’s growing social media presence and interest in luxury travel experiences.

Objective

The campaign’s goal was to Showcase MGM Macau as a five-star luxury accommodations and world-class amenities. Leveraging a multi-platform influencer strategy, Prizm Digital aimed to connect MGM Macau with a local audience through authentic, engaging content. This involved partnering with 10 Malaysian influencers to promote MGM’s brand during their KL travel roadshow through a variety of social media channels, including TikTok, Instagram, and RED.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.