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KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Branding
KOL Management
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Screenshot 2023-10-09 at 12.06.45 PM

KOL Post on RED | 小红书

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