Ocean Health
KOL/KOC Campaign
Opportunity
Ocean Health recognized an opportunity to target Chinese travellers in Singapore through a Key Opinion Consumer (KOC) campaign.
Objective
To introduce Ocean Health’s fish oil as a unique souvenir for Chinese visitors, emphasising its benefits in a soft sell manner and encouraging Chinese tourists to consider it as a meaningful purchase during their visit to Singapore.
Solution and Results
Prizm helped identify and partner with suitable influencers to introduce Ocean Health’s fish oil to Chinese travellers. The campaign emphasised the product’s benefits in a soft-sell manner on the Xiao Hong Shu (Red) platform. Together, they aimed to encourage Chinese tourists to consider Ocean Health fish oil as a meaningful purchase during their visit to Singapore.
