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KOL/KOC Campaign

Opportunity

Ocean Health recognized an opportunity to target Chinese travellers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

To introduce Ocean Health’s fish oil as a unique souvenir for Chinese visitors, emphasising its benefits in a soft sell manner and encouraging Chinese tourists to consider it as a meaningful purchase during their visit to Singapore.

Solution and Results

Prizm helped identify and partner with suitable influencers to introduce Ocean Health’s fish oil to Chinese travellers. The campaign emphasised the product’s benefits in a soft-sell manner on the Xiao Hong Shu (Red) platform. Together, they aimed to encourage Chinese tourists to consider Ocean Health fish oil as a meaningful purchase during their visit to Singapore.

Client
ocean health
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL/KOC Campaign

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