Sterimar

The opportunity identified was to raise awareness about the proper usage of Sterimar, particularly addressing the challenges parents face when administering nasal spray to young children.

Objective

The objective was to establish empathy and connection with parents through a Key Opinion Leader (KOL) campaign, reassuring them that Sterimar empathizes with their concerns and offers a solution tailored to their needs.

Sterimar’s KOL campaign successfully raised awareness about the proper usage of the product, particularly addressing the challenges parents face when administering nasal spray to young children. By leveraging Key Opinion Leaders (KOLs), the campaign established empathy and connection with parents, acknowledging the difficulties they encounter. Through relatable content and informative messaging, Sterimar reassured parents that the brand empathizes with their concerns and offers a solution tailored to their needs. The campaign empowered parents with the knowledge and confidence to use Sterimar effectively, ultimately fostering trust and loyalty towards the brand.