Taobao
Taobao Influencer Engagement
Opportunity
PRIZM has engaged various influencers to promote Taobao’s campaigns for its various shopping days, including Taobao 9.9, 11.11, 12.12, 618. These influencers range from different age groups to various genders, casting a wider reach towards a larger audience size for Taobao.
Objective
Leveraging influencers to promote Taobao’s various shopping day campaigns presented an opportunity to expand brand visibility and reach a wider audience.
Solution and Results
Engage influencers from diverse demographics to amplify Taobao’s presence during key shopping events such as 9.9, 11.11, 12.12, and 618.
Increased awareness of Taobao shopping day campaigns and heightened foot traffic to Taobao’s physical pop-up events, thereby enhancing brand engagement and market penetration.
