Tocco Toscano

KOL Campaign

Problem

Tocco Toscano is a Singaporean leather bag company who designs their own collections of handbags and accessories. Client wanted new eyeballs for their brand awareness and achieve bigger following in Chinese social media channels.

Objective

Client wanted a bigger exposure to local Chinese residing in Singapore and to organically introduce them the brand through brand story telling.

Solution

We proposed a campaign with KOCs and working with a Chinese Media Page for SIA X Tocco Toscano special collab collection.

Achievement

We managed to achieve close to 1000 organic views across 3 media collaborations and increased by double on their following on Little Red Book.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Porcelain Spa

Porcelain Spa Focus Group

Problem

Porcelain is a cult-premium skincare brand from Singapore with the vision to marry craftsmanship and technology to create the future of skincare.

 

Objective

Client had the vision to expand its offerings to Chinese clients and started Chinese Social Media (Wechat and Little Red Book). Client wanted to find out whats the Key Hero Products that Chinese consumers would want and Chinese consumers insights on how they would perceive her brand, and understanding their skin discovery journey with Porcelain.

 

Solution

We executed a 2 tier approach. First was to have 30 selected Chinese nationals living in Singapore to do a 30 questionnaire with us and with the results, we proceeded to a further on site product presentation to them. Porcelain received reports pertaining to customer behaviour and perception for their brand and also, recommendations and ideation for their go to market strategy in Tmall.


Achievement

Client managed to have the participants signed their facial packages and also shared some of their experiences online. Their customer service team is also praised by Chinese clients to be able to conduct their services in Mandarin to them.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing

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Le Petit Society

LPS Account Management

Problem

Le Petit Society was formed in 2012 by an inspired Singaporean couple, Robyn Liang and Dylan Ong, with the desire to fill a gap in the kids garment world. Through developing an Asia-made line that delivers top quality and design, the collections boast of the most comfortable and stylish pieces befitting for all occasions, across all ages.


Objective

LPS wanted to find out within their customer base, if they could expand on their Chinese audience and increase brand awreness, foot traffic to their physical stores.


Solution

Social and website traffic drew a 20% and 15% increase in new audiences respectively. Our approach has helped the client gain stronger brand recognition and increased customer loyalty.


Achievement

LPS has requests from Chinese clients in China asking them how to buy their products.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing

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Red Dot Brewery

Campaign

Opportunity

The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.

Objective

The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
KOL Management
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Rich and Good

Brand Campaign

Opportunity

In anticipation of its inaugural participation at the China International Import Expo (CIIE), Rich and Good sought the expertise of Prizm to meticulously capture and curate its brand journey. Tasked with the creation of compelling promotional materials, our collaboration extended to crafting captivating Mandarin-language videos and images that resonated with the expo’s diverse audience.

Objective

The primary objective of PRIZM Singapore’s branding video campaign was to create a compelling narrative that not only highlighted Rich and Good Singapore’s brand identity and product offerings but also resonated with the international audience attending the CIIE. By focusing on each flavor’s unique ingredients and the brand’s mission to bring home-baked goodness to everyone, the campaign aimed to captivate expo attendees and drive interest in Rich and Good Singapore’s products.

Solution and Results

The compelling storytelling and visually appealing cinematography of the campaign effectively communicated the brand’s values and product differentiation, resonating with the international audience. The campaign’s success contributed to elevating the brand’s reputation on the global stage and opening up new opportunities for international expansion and partnerships.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Video Production
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