China Marketing Archives - Page 2 of 2

Campaign

Opportunity

The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.

Objective

The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

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Luna Pang

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Carrie K.

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Brand Campaign

Opportunity

In anticipation of its inaugural participation at the China International Import Expo (CIIE), Rich and Good sought the expertise of Prizm to meticulously capture and curate its brand journey. Tasked with the creation of compelling promotional materials, our collaboration extended to crafting captivating Mandarin-language videos and images that resonated with the expo’s diverse audience.

Objective

The primary objective of PRIZM Singapore’s branding video campaign was to create a compelling narrative that not only highlighted Rich and Good Singapore’s brand identity and product offerings but also resonated with the international audience attending the CIIE. By focusing on each flavor’s unique ingredients and the brand’s mission to bring home-baked goodness to everyone, the campaign aimed to captivate expo attendees and drive interest in Rich and Good Singapore’s products.

Solution and Results

The compelling storytelling and visually appealing cinematography of the campaign effectively communicated the brand’s values and product differentiation, resonating with the international audience. The campaign’s success contributed to elevating the brand’s reputation on the global stage and opening up new opportunities for international expansion and partnerships.