Sports Marketing: Aloysa

Aloysa -Singapore National Golfer
Social Media Contents

Opportunity

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Objective

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Solution

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Results

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Client
Team
Account Management

Joanne Ang

Production

Jack Shen

Roy Goh

What We Do
Video Production
Social Media Retainer

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Pandora

Pandora
Social media management

Opportunity

Pandora is a jewellery manufacturer and retailer known for its customisable products. With branches proliferated around the world, Pandora sought Prizm’s expertise to manage and curate localised content to be published on their Singapore’s Facebook page.

Objective

Prizm developed a digital marketing strategy that utilised Facebook as a key channel with a focus on the digital acquisition of new customers. By using carefully curated material, Prizm hoped to generate organic interaction with existing followers and encourage conversion. As a component of a full-service provided, Prizm have also actively contributed to the brand community by responding to enquiries and engaging with user feedback. 

Solution and Results

Over the course of 10 months, Prizm’s management of Pandora’s page resulted in a steady increase in the number of fans, while generating an average CTR of 0.44%, surpassing the prior CTR of 0.15%.

Client
Team
Account Management

Joanne Ang and Jay Zhong

What We Do
Branding
Social Media Retainer
Tech Development
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Yamaha

KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Branding
KOL Management
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KOL Post on RED | 小红书

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Wonderlit

Campaign

Problem

Client is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become accomplished readers and confident communicators.

Objective

Wonderlit was newly opened during Covid at Claymore connect, due to the pandemic period, student registrations were slow and foot traffic in that area was very limited.

Solution

We worked with local KOCs mummies in Singapore and collaborated with media pages to boost trial lessons for their little ones. Mummies registered in flocks after seeing reviews from other peers.

Achievement

We managed to get 132 paid trial registrations and almost 20 mummies enrolled on packages. There were close to 5000 views with the article we collaborated with media page. This campaign made back its ROI.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Tocco Toscano

KOL Campaign

Problem

Tocco Toscano is a Singaporean leather bag company who designs their own collections of handbags and accessories. Client wanted new eyeballs for their brand awareness and achieve bigger following in Chinese social media channels.

Objective

Client wanted a bigger exposure to local Chinese residing in Singapore and to organically introduce them the brand through brand story telling.

Solution

We proposed a campaign with KOCs and working with a Chinese Media Page for SIA X Tocco Toscano special collab collection.

Achievement

We managed to achieve close to 1000 organic views across 3 media collaborations and increased by double on their following on Little Red Book.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Taobao

Taobao Influencer Engagement

Opportunity

PRIZM has engaged various influencers to promote Taobao’s campaigns for its various shopping days, including Taobao 9.9, 11.11, 12.12, 618. These influencers range from different age groups to various genders, casting a wider reach towards a larger audience size for Taobao.

Objective

Leveraging influencers to promote Taobao’s various shopping day campaigns presented an opportunity to expand brand visibility and reach a wider audience.

Solution and Results

Engage influencers from diverse demographics to amplify Taobao’s presence during key shopping events such as 9.9, 11.11, 12.12, and 618.

Increased awareness of Taobao shopping day campaigns and heightened foot traffic to Taobao’s physical pop-up events, thereby enhancing brand engagement and market penetration.

Client
Team
Account Management

Joanne Ang

What We Do
KOL Management

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KFC Singapore

KFC 45Th Anniversary

Opportunity

As KFC celebrated its 45th anniversary, there was an opportunity to leverage social media exposure to amplify the commemorative campaign. Given the widespread popularity of KFC and the significance of the milestone, there was potential to create buzz and engagement among both existing and potential customers through strategic online promotion.

Objective

The primary objective was to effectively manage and execute a KOL campaign that would generate widespread awareness and excitement surrounding KFC’s 45th anniversary celebration. Prizm shortlisted and worked with KOLs to promote its special installation dedicated to the anniversary.

Solution and Results

Prizm’s strategy yielded promising results, with the campaign reaching an average of 240,000 people across social media platforms. This widespread exposure contributed to drawing a large crowd to the venue where the special installation was showcased, enhancing the visibility and impact of KFC’s anniversary celebration. The successful execution of the campaign not only generated buzz around the milestone event but also reinforced KFC’s position as a beloved and iconic fast food brand, fostering positive engagement with both existing and potential customers.

Client
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL Management

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Red Dot Brewery

Campaign

Opportunity

The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.

Objective

The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
KOL Management
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GP Battery Australia

Social Media Retainer

PRIZM Singapore collaborated with GP Battery Australia to successfully launch their social media retainer project. Our team provided expert assistance with content curation, asset creation, content calendar planning, and media buying on popular social media platforms such as Instagram, Facebook, and Youtube.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Design

Lin Yuwei

What We Do
Social Media Retainer

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