BBMSL

Social Media Retainer

Opportunity

The opportunity identified was to establish bbMSL’s social media presence in Singapore and develop a tailored strategy for the local market.

Objective

The objective was to create a strong foundation for brand recognition and engagement in Singapore, setting the stage for future growth and success. 

Solution and Results

Prizm played a crucial role in the bbMSL initiative by creating the brand’s social media presence in Singapore and developing a bespoke strategy tailored to the local market. As part of this comprehensive approach, Prizm curated visual and copy content, ensuring that each element resonated with the target audience and effectively communicated bbMSL’s value proposition. This collaborative effort successfully established a strong foundation for bbMSL’s brand recognition and engagement in Singapore, laying the groundwork for future growth and success. 

Client
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Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Social Media Retainer

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Broadway

Social Media Retainer

Opportunity

The opportunity identified was to establish Broadway Lifestyle’s social media presence in Singapore through an ongoing monthly content management initiative.

Objective

The objective was to successfully introduce Broadway Lifestyle to the Singaporean market, setting the stage for brand recognition and growth. 

Solution and Results

Prizm embarked on establishing Broadway Lifestyle’s social media presence in Singapore by creating the Broadway Singapore social media account and formulating a comprehensive strategy for their market entry. Engaging visual and written content was crafted to resonate with the target audience and effectively convey Broadway Lifestyle’s unique offerings. Through this strategic approach, Broadway Lifestyle was successfully introduced to the Singaporean market, laying the foundation for brand recognition and growth.

Client
Broadway Logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Account Management
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Sensient Technologies

Sensient LinkedIn Management

Opportunity

Sensient holds considerable potential for growth, yet faces a challenge in effectively communicating with its audience. Our task was to introduce relevant topics to their audience and endeavor to boost inquiries

 

Objective

Our main objective centered on increasing the number of followers for the profile, with a concerted effort to build a larger and more engaged community. Simultaneously, we aimed to provide valuable and relevant information tailored specifically to the needs and interests of their target audience. This two-fold approach was designed to not only expand the profile’s reach but also to establish a meaningful connection by consistently offering quality content that resonated with the intended demographic.

 

 

Solution and Results

Over the course of a twelve-month period, we experienced significant growth in our account followers, witnessing a commendable increase of 10%. Additionally, our strategic marketing efforts on LinkedIn yielded exceptional results, as we achieved a remarkable tenfold surge in sales during this timeframe.

 
 

 

 

 

Client
Team
Account Management

Wendy Toh and Joanne Ang

What We Do
Account Management
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Sports Marketing: Aloysa

Aloysa -Singapore National Golfer
Social Media Contents

Opportunity

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Objective

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Solution

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Results

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Client
Team
Account Management

Joanne Ang

Production

Jack Shen

Roy Goh

What We Do
Video Production
Social Media Retainer

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Pandora

Pandora
Social media management

Opportunity

Pandora is a jewellery manufacturer and retailer known for its customisable products. With branches proliferated around the world, Pandora sought Prizm’s expertise to manage and curate localised content to be published on their Singapore’s Facebook page.

Objective

Prizm developed a digital marketing strategy that utilised Facebook as a key channel with a focus on the digital acquisition of new customers. By using carefully curated material, Prizm hoped to generate organic interaction with existing followers and encourage conversion. As a component of a full-service provided, Prizm have also actively contributed to the brand community by responding to enquiries and engaging with user feedback. 

Solution and Results

Over the course of 10 months, Prizm’s management of Pandora’s page resulted in a steady increase in the number of fans, while generating an average CTR of 0.44%, surpassing the prior CTR of 0.15%.

Client
Team
Account Management

Joanne Ang and Jay Zhong

What We Do
Branding
Social Media Retainer
Tech Development
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Yamaha

KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Branding
KOL Management
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KOL Post on RED | 小红书

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Wonderlit

Campaign

Problem

Client is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become accomplished readers and confident communicators.

Objective

Wonderlit was newly opened during Covid at Claymore connect, due to the pandemic period, student registrations were slow and foot traffic in that area was very limited.

Solution

We worked with local KOCs mummies in Singapore and collaborated with media pages to boost trial lessons for their little ones. Mummies registered in flocks after seeing reviews from other peers.

Achievement

We managed to get 132 paid trial registrations and almost 20 mummies enrolled on packages. There were close to 5000 views with the article we collaborated with media page. This campaign made back its ROI.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Tocco Toscano

KOL Campaign

Problem

Tocco Toscano is a Singaporean leather bag company who designs their own collections of handbags and accessories. Client wanted new eyeballs for their brand awareness and achieve bigger following in Chinese social media channels.

Objective

Client wanted a bigger exposure to local Chinese residing in Singapore and to organically introduce them the brand through brand story telling.

Solution

We proposed a campaign with KOCs and working with a Chinese Media Page for SIA X Tocco Toscano special collab collection.

Achievement

We managed to achieve close to 1000 organic views across 3 media collaborations and increased by double on their following on Little Red Book.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Taobao

Taobao Influencer Engagement

Opportunity

PRIZM has engaged various influencers to promote Taobao’s campaigns for its various shopping days, including Taobao 9.9, 11.11, 12.12, 618. These influencers range from different age groups to various genders, casting a wider reach towards a larger audience size for Taobao.

Objective

Leveraging influencers to promote Taobao’s various shopping day campaigns presented an opportunity to expand brand visibility and reach a wider audience.

Solution and Results

Engage influencers from diverse demographics to amplify Taobao’s presence during key shopping events such as 9.9, 11.11, 12.12, and 618.

Increased awareness of Taobao shopping day campaigns and heightened foot traffic to Taobao’s physical pop-up events, thereby enhancing brand engagement and market penetration.

Client
Team
Account Management

Joanne Ang

What We Do
KOL Management

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KFC Singapore

KFC 45Th Anniversary

Opportunity

As KFC celebrated its 45th anniversary, there was an opportunity to leverage social media exposure to amplify the commemorative campaign. Given the widespread popularity of KFC and the significance of the milestone, there was potential to create buzz and engagement among both existing and potential customers through strategic online promotion.

Objective

The primary objective was to effectively manage and execute a KOL campaign that would generate widespread awareness and excitement surrounding KFC’s 45th anniversary celebration. Prizm shortlisted and worked with KOLs to promote its special installation dedicated to the anniversary.

Solution and Results

Prizm’s strategy yielded promising results, with the campaign reaching an average of 240,000 people across social media platforms. This widespread exposure contributed to drawing a large crowd to the venue where the special installation was showcased, enhancing the visibility and impact of KFC’s anniversary celebration. The successful execution of the campaign not only generated buzz around the milestone event but also reinforced KFC’s position as a beloved and iconic fast food brand, fostering positive engagement with both existing and potential customers.

Client
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL Management

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