KFC Singapore

KFC 45Th Anniversary

Opportunity

As KFC celebrated its 45th anniversary, there was an opportunity to leverage social media exposure to amplify the commemorative campaign. Given the widespread popularity of KFC and the significance of the milestone, there was potential to create buzz and engagement among both existing and potential customers through strategic online promotion.

Objective

The primary objective was to effectively manage and execute a KOL campaign that would generate widespread awareness and excitement surrounding KFC’s 45th anniversary celebration. Prizm shortlisted and worked with KOLs to promote its special installation dedicated to the anniversary.

Solution and Results

Prizm’s strategy yielded promising results, with the campaign reaching an average of 240,000 people across social media platforms. This widespread exposure contributed to drawing a large crowd to the venue where the special installation was showcased, enhancing the visibility and impact of KFC’s anniversary celebration. The successful execution of the campaign not only generated buzz around the milestone event but also reinforced KFC’s position as a beloved and iconic fast food brand, fostering positive engagement with both existing and potential customers.

Client
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL Management

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Red Dot Brewery

Campaign

Opportunity

The Christmas period presents a significant opportunity for Red Dot Brewery to capitalize on heightened consumer activity and festive spirit to elevate its brand presence. With people actively seeking unique and memorable experiences during this time, leveraging the Xiao Hong Shu (XHS) platform offers a prime opportunity to engage with a receptive audience and increase brand awareness.

Objective

The primary objective of Red Dot Brewery’s campaign during the Christmas period is to leverage the festive season’s cultural significance and consumer behavior to enhance brand visibility and engagement on the XHS platform. By partnering with popular XHS members, including Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs), the brewery aims to amplify its reach and resonate with a larger audience, ultimately driving interest in its craft beer offerings and increasing sales during this festive period.

Solution and Results

Red Dot Brewery’s campaign targeting the Christmas period yielded promising results. By strategically leveraging popular XHS members and extending invitations to the media, the brewery successfully heightened brand awareness and engagement on the platform during the festive season. The campaign generated increased user interaction, including likes, comments, and shares, leading to a surge in brand mentions and positive sentiment among XHS users. Overall, the campaign achieved its objective of maximizing brand visibility and engagement on the XHS platform, resulting in enhanced market presence and consumer engagement for Red Dot Brewery during this festive season.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
KOL Management
Red-Dot-Brewery-img-01

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GP Battery Australia

Social Media Retainer

PRIZM Singapore collaborated with GP Battery Australia to successfully launch their social media retainer project. Our team provided expert assistance with content curation, asset creation, content calendar planning, and media buying on popular social media platforms such as Instagram, Facebook, and Youtube.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Design

Lin Yuwei

What We Do
Social Media Retainer

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