CHAGEE

CHAGEE
Social Media Management

Opportunity

CHAGEE sought to make a significant impact in Singapore by raising brand awareness and attracting customers for its store opening. To achieve this, they engaged Prizm Digital to design a comprehensive influencer campaign that would drive foot traffic and establish a memorable brand presence in a new market. With a focus on Singapore’s social media landscape, Prizm Digital identified and managed a network of local influencers to build anticipation and engage a broad audience.

Objective

The campaign aimed to generate excitement and awareness for CHAGEE’s store opening by leveraging influential voices and strategic content creation. Prizm Digital coordinated with influencers across Instagram and TikTok and XHS, tasking them with sharing authentic and engaging posts that highlighted CHAGEE’s offerings and invited their followers to experience the new store.

Solution and Results

The campaign generated widespread interest and enthusiastic engagement, achieving significant visibility across social media. Influencers’ posts sparked numerous interactions, with followers sharing, saving, and commenting on content showcasing CHAGEE’s new store. This engagement helped CHAGEE make a strong first impression, establishing its presence and fostering curiosity among Singaporean consumers. Through this tailored approach, CHAGEE successfully built a solid base of interested customers, setting the stage for sustained brand loyalty and growth in Singapore’s competitive retail landscape.

Client
chagee logo
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
Social Media Marketing
Chagee1
Chagee2
Chagee3
Chagee4

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MGM

MGM- KL Travel Roadshow

Opportunity

MGM Macau sought to expand its reach and build brand awareness in the Malaysian market. Recognising Malaysia’s strong potential as a source of affluent travellers, MGM aimed to introduce its unique luxury hospitality and entertainment offerings to a receptive audience. To drive this initiative, MGM partnered with Prizm Digital to create a campaign that would resonate with Malaysian travelers, tapping into the country’s growing social media presence and interest in luxury travel experiences.

Objective

The campaign’s goal was to Showcase MGM Macau as a five-star luxury accommodations and world-class amenities. Leveraging a multi-platform influencer strategy, Prizm Digital aimed to connect MGM Macau with a local audience through authentic, engaging content. This involved partnering with 10 Malaysian influencers to promote MGM’s brand during their KL travel roadshow through a variety of social media channels, including TikTok, Instagram, and RED.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
KOL Management

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Physio Down Under

Digital Campaign

Opportunity

Prizm recognized an opportunity to elevate the corporate profile of Physio Down Under through a multifaceted campaign.

Objective

The objective was to effectively communicate Physio Down Under’s value proposition, establish a strong online presence, and drive engagement and trust among its target audience.

Solution and Results

Prizm spearheaded the production of a new corporate video highlighting the company’s services and provided professional headshots for integration into their website. Their role extended beyond content creation to encompass strategic planning and implementation across platforms such as YouTube, Instagram, and the company website. By leveraging Prizm’s expertise, Physio Down Under successfully communicated its value proposition and established a strong online presence. Prizm’s comprehensive approach played a pivotal role in enhancing brand visibility and credibility for Physio Down Under across digital channels.

Client
Screenshot 2024-06-19 at 5.33.41 PM
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Creative Strategy

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Carrie K.

KOL/KOC Campaign

Opportunity

There was an opportunity for Carrie K to drive awareness and engagement for its new store launch in Singapore.

Objective

The objective was to leverage Key Opinion Consumers (KOCs) to promote Carrie K’s brand and products during the store launch, aiming to establish a strong presence and attract customers to the new location.

Solution and Results

Prizm collaborated on a KOC campaign, engaging suitable influencers to conduct store visits and share about Carrie K’s products and unique selling points (USPs) in a soft sell manner. The campaign was strategically executed on the Xiao Hong Shu (Red) platform, known for its influence among the target audience. Through Prizm’s involvement, Carrie K successfully leveraged KOCs to drive awareness and engagement during the store launch, ultimately establishing a strong presence and attracting customers to the new location.

Client
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL/KOC Campaign

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Ocean Health

KOL/KOC Campaign

Opportunity

Ocean Health recognized an opportunity to target Chinese travellers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

To introduce Ocean Health’s fish oil as a unique souvenir for Chinese visitors, emphasising its benefits in a soft sell manner and encouraging Chinese tourists to consider it as a meaningful purchase during their visit to Singapore.

Solution and Results

Prizm helped identify and partner with suitable influencers to introduce Ocean Health’s fish oil to Chinese travellers. The campaign emphasised the product’s benefits in a soft-sell manner on the Xiao Hong Shu (Red) platform. Together, they aimed to encourage Chinese tourists to consider Ocean Health fish oil as a meaningful purchase during their visit to Singapore.

Client
ocean health
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL/KOC Campaign

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Åre Water

Digital Campaign

Opportunity

Prizm identified an opportunity to enhance awareness of Åre Water through a strategic partnership with TrySwedish.

Objective

The objective was to elevate Åre Water’s brand recognition and engagement with the target audience through strategic initiatives.

Solution and Results

Prizm facilitated collaboration with Black Hole Group’s new Tipo Restaurant, ensuring Åre Water’s sponsorship as the main water provider for the launch event, resulting in prominent brand visibility. They coordinated with key opinion leaders (KOLs), inviting them to the launch to amplify brand messaging and generate buzz.

Prizm provided video coverage of the event, capturing highlights to further promote Åre Water’s presence. Through these efforts, Prizm significantly contributed to enhancing Åre Water’s brand recognition and engagement with the target audience.

Client

Åre Water

Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Event Management
Video Production

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Sterimar

KOL Campaign

Opportunity

The opportunity identified was to raise awareness about the proper usage of Sterimar, particularly addressing the challenges parents face when administering nasal spray to young children.

Objective

The objective was to establish empathy and connection with parents through a Key Opinion Leader (KOL) campaign, reassuring them that Sterimar empathizes with their concerns and offers a solution tailored to their needs.

Solution and Results

Sterimar’s KOL campaign successfully raised awareness about the proper usage of the product, particularly addressing the challenges parents face when administering nasal spray to young children. By leveraging Key Opinion Leaders (KOLs), the campaign established empathy and connection with parents, acknowledging the difficulties they encounter. Through relatable content and informative messaging, Sterimar reassured parents that the brand empathizes with their concerns and offers a solution tailored to their needs. The campaign empowered parents with the knowledge and confidence to use Sterimar effectively, ultimately fostering trust and loyalty towards the brand.

Client
Sterimar logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL Management

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Niessing

KOL/KOC Campaign

Opportunity

Niessing identified an opportunity to target Chinese consumers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

The objective was to leverage the influence of carefully selected individuals to promote the brand subtly yet effectively, enhancing brand awareness and fostering connections with potential customers within the Chinese community.

Solution and Results

Prizm orchestrated store visits where influencers shared their experiences with the brand, introducing its products and unique selling points (USPs) in a soft-sell approach. The campaign primarily unfolded on the Xiao Hong Shu (Red) platform, capitalizing on its popularity and influence among the target audience. Through authentic sharing from trusted individuals, Prizm successfully enhanced brand awareness and fostered connections with potential customers within the Chinese community in Singapore.

Client
niessing logo
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing

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FILA Tennis

FILA Tennis Event

Opportunity

The opportunity identified was to create a dynamic event campaign that embodies the spirit of the season for FILA Christmas Tennis.

Objective

The objective was to seamlessly orchestrate an engaging and festive experience for participants, blending online-to-offline (O2O) elements and showcasing FILA’s dedication to delivering memorable experiences.

Solution and Results

Prizm brought FILA Christmas Tennis to life with a dynamic event campaign that epitomized the spirit of the season. Their comprehensive involvement, from conceptualization to execution, ensured a seamlessly orchestrated experience for participants. By crafting an innovative online-to-offline (O2O) journey, the campaign engaged players in a festive and interactive celebration of tennis.

Prizm’s strategic media coverage amplified the event’s reach, showcasing FILA’s dedication to delivering memorable experiences that blend performance and joy.

Client
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Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Event Management
Video Production
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Hi Res (Collaterals)-39
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Absolut Vodka

KOL Campaign

Opportunity

The opportunity identified was to reinvigorate awareness of Absolute Vodka while emphasising responsible consumption through a Key Opinion Leader (KOL) campaign.

Objective

The objective was to highlight the versatility of enjoying vodka and promote responsible drinking practices, fostering a balanced approach to enjoyment and reinforcing Absolute Voda’s presence in the market. 

Solution and Results

Absolute Vodka’s KOL campaign successfully showcased the versatility of enjoying vodka, whether in solitude or with a large group, resonating with audiences. Through strategic Key Opinion Leader activation, the campaign effectively promoted responsible drinking practices while reinforcing Absolute Vodka’s presence in the market. The campaign achieved its objective of advocating for mindful consumption while reinvigorating awareness of the brand, ultimately contributing to Absolute Vodka’s continued relevance and success in the market.

Client
Absolut-logo
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
Social Media Marketing

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