CHAGEE

CHAGEE
Social Media Management

Opportunity

CHAGEE sought to make a significant impact in Singapore by raising brand awareness and attracting customers for its store opening. To achieve this, they engaged Prizm Digital to design a comprehensive influencer campaign that would drive foot traffic and establish a memorable brand presence in a new market. With a focus on Singapore’s social media landscape, Prizm Digital identified and managed a network of local influencers to build anticipation and engage a broad audience.

Objective

The campaign aimed to generate excitement and awareness for CHAGEE’s store opening by leveraging influential voices and strategic content creation. Prizm Digital coordinated with influencers across Instagram and TikTok and XHS, tasking them with sharing authentic and engaging posts that highlighted CHAGEE’s offerings and invited their followers to experience the new store.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.

Client
chagee logo
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
Social Media Marketing
Chagee1
Chagee2
Chagee3
Chagee4

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MGM

MGM- KL Travel Roadshow

Opportunity

MGM Macau sought to expand its reach and build brand awareness in the Malaysian market. Recognising Malaysia’s strong potential as a source of affluent travellers, MGM aimed to introduce its unique luxury hospitality and entertainment offerings to a receptive audience. To drive this initiative, MGM partnered with Prizm Digital to create a campaign that would resonate with Malaysian travelers, tapping into the country’s growing social media presence and interest in luxury travel experiences.

Objective

The campaign’s goal was to Showcase MGM Macau as a five-star luxury accommodations and world-class amenities. Leveraging a multi-platform influencer strategy, Prizm Digital aimed to connect MGM Macau with a local audience through authentic, engaging content. This involved partnering with 10 Malaysian influencers to promote MGM’s brand during their KL travel roadshow through a variety of social media channels, including TikTok, Instagram, and RED.

Solution and Results

The campaign achieved significant success, generating garner attention and wide engagement across social media platforms. By featuring influencers who created personal and appealing content, MGM Macau captured the interest of a large Malaysian audience, effectively positioning itself as a luxury destination in Macau. The campaign not only boosted brand visibility but also built a foundation for continued engagement, with MGM now well-poised to attract more Malaysian visitors.

Client
Team
Account Management

Wendy Toh

Joanne Ang

Luna Pang

What We Do
KOL Management

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Carrie K.

KOL/KOC Campaign

Opportunity

There was an opportunity for Carrie K to drive awareness and engagement for its new store launch in Singapore.

Objective

The objective was to leverage Key Opinion Consumers (KOCs) to promote Carrie K’s brand and products during the store launch, aiming to establish a strong presence and attract customers to the new location.

Solution and Results

Prizm collaborated on a KOC campaign, engaging suitable influencers to conduct store visits and share about Carrie K’s products and unique selling points (USPs) in a soft sell manner. The campaign was strategically executed on the Xiao Hong Shu (Red) platform, known for its influence among the target audience. Through Prizm’s involvement, Carrie K successfully leveraged KOCs to drive awareness and engagement during the store launch, ultimately establishing a strong presence and attracting customers to the new location.

Client
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL/KOC Campaign

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Ocean Health

KOL/KOC Campaign

Opportunity

Ocean Health recognized an opportunity to target Chinese travellers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

To introduce Ocean Health’s fish oil as a unique souvenir for Chinese visitors, emphasising its benefits in a soft sell manner and encouraging Chinese tourists to consider it as a meaningful purchase during their visit to Singapore.

Solution and Results

Prizm helped identify and partner with suitable influencers to introduce Ocean Health’s fish oil to Chinese travellers. The campaign emphasised the product’s benefits in a soft-sell manner on the Xiao Hong Shu (Red) platform. Together, they aimed to encourage Chinese tourists to consider Ocean Health fish oil as a meaningful purchase during their visit to Singapore.

Client
ocean health
Team
Account Management

Wendy Toh

Joanne Ang

What We Do
KOL/KOC Campaign

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Niessing

KOL/KOC Campaign

Opportunity

Niessing identified an opportunity to target Chinese consumers in Singapore through a Key Opinion Consumer (KOC) campaign.

Objective

The objective was to leverage the influence of carefully selected individuals to promote the brand subtly yet effectively, enhancing brand awareness and fostering connections with potential customers within the Chinese community.

Solution and Results

Prizm orchestrated store visits where influencers shared their experiences with the brand, introducing its products and unique selling points (USPs) in a soft-sell approach. The campaign primarily unfolded on the Xiao Hong Shu (Red) platform, capitalizing on its popularity and influence among the target audience. Through authentic sharing from trusted individuals, Prizm successfully enhanced brand awareness and fostered connections with potential customers within the Chinese community in Singapore.

Client
niessing logo
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing

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Yamaha

KOL 小红书 Marketing

The Challenge and Objective

Yamaha Music Store is organizing a piano fair event across all of their retail outlets with the aim of enticing Chinese families who have relocated to Singapore and are in search of pianos to buy.

Solution and Result

Prizm extended invitations to a group of 10 Key Opinion Customers (KOCs), primarily mothers with children who share an interest in music, inviting them to participate in the event and assist in promoting the piano fair. 

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing
Branding
KOL Management
Screenshot 2023-10-09 at 11.56.43 AM
Screenshot 2023-10-09 at 12.06.45 PM

KOL Post on RED | 小红书

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Wonderlit

Campaign

Problem

Client is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become accomplished readers and confident communicators.

Objective

Wonderlit was newly opened during Covid at Claymore connect, due to the pandemic period, student registrations were slow and foot traffic in that area was very limited.

Solution

We worked with local KOCs mummies in Singapore and collaborated with media pages to boost trial lessons for their little ones. Mummies registered in flocks after seeing reviews from other peers.

Achievement

We managed to get 132 paid trial registrations and almost 20 mummies enrolled on packages. There were close to 5000 views with the article we collaborated with media page. This campaign made back its ROI.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Tocco Toscano

KOL Campaign

Problem

Tocco Toscano is a Singaporean leather bag company who designs their own collections of handbags and accessories. Client wanted new eyeballs for their brand awareness and achieve bigger following in Chinese social media channels.

Objective

Client wanted a bigger exposure to local Chinese residing in Singapore and to organically introduce them the brand through brand story telling.

Solution

We proposed a campaign with KOCs and working with a Chinese Media Page for SIA X Tocco Toscano special collab collection.

Achievement

We managed to achieve close to 1000 organic views across 3 media collaborations and increased by double on their following on Little Red Book.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing
KOL Management

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Porcelain Spa

Porcelain Spa Focus Group

Problem

Porcelain is a cult-premium skincare brand from Singapore with the vision to marry craftsmanship and technology to create the future of skincare.

 

Objective

Client had the vision to expand its offerings to Chinese clients and started Chinese Social Media (Wechat and Little Red Book). Client wanted to find out whats the Key Hero Products that Chinese consumers would want and Chinese consumers insights on how they would perceive her brand, and understanding their skin discovery journey with Porcelain.

 

Solution

We executed a 2 tier approach. First was to have 30 selected Chinese nationals living in Singapore to do a 30 questionnaire with us and with the results, we proceeded to a further on site product presentation to them. Porcelain received reports pertaining to customer behaviour and perception for their brand and also, recommendations and ideation for their go to market strategy in Tmall.


Achievement

Client managed to have the participants signed their facial packages and also shared some of their experiences online. Their customer service team is also praised by Chinese clients to be able to conduct their services in Mandarin to them.

Client
Team
Account Management

Luna Pang

What We Do
Chinese Marketing

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Le Petit Society

LPS Account Management

Problem

Le Petit Society was formed in 2012 by an inspired Singaporean couple, Robyn Liang and Dylan Ong, with the desire to fill a gap in the kids garment world. Through developing an Asia-made line that delivers top quality and design, the collections boast of the most comfortable and stylish pieces befitting for all occasions, across all ages.


Objective

LPS wanted to find out within their customer base, if they could expand on their Chinese audience and increase brand awreness, foot traffic to their physical stores.


Solution

Social and website traffic drew a 20% and 15% increase in new audiences respectively. Our approach has helped the client gain stronger brand recognition and increased customer loyalty.


Achievement

LPS has requests from Chinese clients in China asking them how to buy their products.

Client
Team
Account Management

Chinese Marketing Team

What We Do
Chinese Marketing

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